Content Club - Five things to know before selling your home

Are you ready to generate more leads from your database?

The key to turning your CRM into a listing-producing-machine is to regularly keep in touch with high quality, useful content that helps your clients make smart real estate decisions.

Sharing useful information builds trust, helps generate referrals and increases your chances of making the shortlist when owners are ready to start interviewing salespeople to market their home.

Today's content club article is designed to go out in your next email newsletter. Its purpose is to educate potential sellers and position you as the go-to real estate expert in your local market.

Did you know - We have over 100 pre-written content pieces just like this available to Agent Monday members. Visit our website to check out all the different topics we cover.

Need to grow your email newsletter list first?

Check out this free guide for tips:

Agent Advice: How to grow your email newsletter list

Sending your company’s latest listings out once a week with no other content is simply not going to cut it. Most of the people on your database are probably not looking for a home right now, so you need to add more info to make sure there is something for everyone.

Agent MondayAndrew Duncan

Or, for a deeper dive into the power of content marketing, check out this guide.

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Five things to know before selling your home

Selling your home is a major life event. Getting the process right can save huge amounts of time and stress. It's also a one-off opportunity to maximise your net worth. Use these tips to increase your chances of securing a positive result.

The real estate professional you select is critical

Many owners make the mistake of listing with the cheapest salesperson to save on costs, while relying on their fixed price expectations to protect against the possible downside. The line of thinking might be "We won't accept anything less than X for my home. We'll turn down anything less."

Keep in mind that you can only turn down the offers that your salesperson is good enough to bring you. Listing with a discount operator can provide a false win at the start of the process. It might feel like you are saving money, but in the long run, it could cost you big time if they don't have the skills, experience or processes to get the job done.