Lead-generating content to send to your database

Agent Monday provides you with informative articles for buyers and sellers that are easy to digest (500 - 800 words) and designed to work in any market.

These are white-label articles. Which means you can take them and use them as your own.

Send them to your database and/or post them online to grow your position as THE go-to expert in your area, while also driving appraisal and listing enquiries.

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We publish new articles every week, along with training guides to help you grow your business.

For ideas on how to use Agent Monday content to grow your business, check out this guide:

12 Ways to use Agent Monday Articles to Grow Your Business
Use these content marketing strategies to position yourself as THE go-to real estate expert in your local market.

Feature Articles (newest at the top)

5 key features of a great investment property
This article is designed to give your clients tips which will help them make smart decisions and position you as the go-to expert in your market.
Preparing to sell your home in the New Year
In this article, we’ll walk you through the steps you can take now, to make sure you secure the best possible result when you go to market.
How to reduce food waste in your home
The content we send to our database doesn’t always have to be about buying and selling houses. It can be about optimising our life, in connection with our homes. That’s why agents drop just listed cards with recipes on the back. And it’s also the idea behind this feature article.
Feature Article: How to buy a home when you have one to sell
We outline options to help you navigate one of the toughest situations in real estate.
Feature Article: Why pricing your home correctly is critical
If you want to avoid making a costly pricing mistake, it pays to work with a professional who knows your market inside out.
How to negotiate when the building inspector finds an issue
If the building inspector discovers a problem that requires urgent attention, what do you do? Should you try and negotiate the price?
Feature Article: Tips for moving house with kids
The number one tool you have at your disposal to increase confidence and decrease nerves, is to have a strategy. An effective plan will reduce stress. Use the following tips to help make your moving day go smoothly.
Feature Article: What to look for when viewing a home
Use these six tips to keep your visit on track and make the most of the short time you have before deciding if this home is the one.
Feature Article: 5 Questions to Ask Before Hiring a Real Estate Agent
Every seller expects their home to sell in its first few weeks on the market. While this does happen in many circumstances, some houses take a longer to find a buyer. It’s important you discuss every potential outcome at the start of the process, in case the need arises for a plan-b.
How to sell a rental property
Whatever reason brought you to this point, now is the time to maximise the value of your asset and extract as much capital as possible to fuel your future plans.
Feature Article: How to choose a real estate agent to sell your home
The salesperson you need to hire to get a premium price is one who has a database of clients looking in your area. One who understands the key target market for your property and can employ a proven strategy to attract the right buyers and encourage competition between them.
Feature Article: The bare-minimum home-maintenance plan
If you lead a busy life, here is the bare-minimum program that will keep your home in decent shape.
Feature Article: How to avoid losing money when buying a home
How to avoid losing money when buying a homeDownload Article [https://1drv.ms/w/s!An-fcGnJ0yFoj6EnWGCqdBwWTYFjPg?e=VjHg4m] (Microsoft Word-friendly) For most of us, buying a home is the biggest purchase you will ever make in yourlife, by a long way. Because the average family only moves every 7…
Five ways to add value to your home this weekend...
As an Agent Monday subscriber you can use this article any way you like: In your email newsletters, on your website, on social media. Wherever you need useful content to help you keep in touch with your audience.
What is a Free Appraisal?
You may be wondering: What does a ‘free appraisal’ actually involve? Should you get one? And what’s the catch? Can a buyer order a free appraisal too?
Feature Article: How to be part of a win-win real estate negotiation
There is a common trap that buyers and sellers fall into when negotiating a deal. It’s called the ‘mythical middle trap’ and it’s something to be aware of before you start making offers or put your home on the market.
Bonus Feature Article: How to Start a Home Compost Bin...
The food we waste is responsible for roughly 8 per cent of global carbon emissions, according to Project Drawdown. That wasted food can easily be used to make compost instead, rather than being thrown into a landfill.
5 Minor Home Improvements that Add Major Resale Value
This week’s feature article is all about little renovations that give you bigbang for your buck. Great content to share with current and future homeownersalike. As an Agent Monday subscriber, you can use this article any way you like. Youdon’t have to link back to us. You can copy and paste the …
Election focus! Should you buy / sell now? Or wait?
In general, whether it’s an election year or not, it’s best to sell when other owners are holding off. Or at least, hit the market at the very start of any seasonal rush...
How to Avoid Underselling Your Home
When it comes to selling your home, there are 4 common traps that many owners fall into. Avoid these mistakes to maximise your chances of achieving a great result...
How to negotiate a better rate from your bank
In this week’s feature article we cover a subject that should be of interest to the vast majority of your audience: Negotiating with banks to get the best possible interest rate.
Is now a good time to buy property?
One exercise that can help is to think of yourself 20 years from now. On that sort of time scale, would you be happy to have made the move you are considering? Would it improve your quality of life over the next decade? Or improve your financial position long term?
Should you trust online property valuations?
This is one of our feature articles. As a subscriber to Agent Monday, you can use this article any way you like. Copy and paste the text into your latest listing emails, social posts, or on your website. Treat it like you wrote it yourself. Feel free to put your own spin on it if you want to!
Avoid the ‘discount-pricing-trap’ when making your next offer
This is one of our feature articles. As a subscriber to Agent Monday, you can use this article any way you like. Copy and paste the text into your latest listing emails, social posts, or on your website. Treat it like you wrote it yourself. Feel free to put your own spin on it if you want to!
How to make your home stand out online
This is one of our feature articles. As a subscriber to Agent Monday, you can use this article any way you like. Copy and paste the text into your latest listing emails, social posts, or on your website. Treat it like you wrote it yourself. Feel free to put your own spin on it if you want to!
Issue 2. How To Convert Your Garage into a Home Office + 5 Star open homes and more...
Welcome to the second edition of Agent Monday, the secret weapon real estateprofessionals use to source high-quality content for newsletters, websites,blogs, social media posts and prospecting letters. -------------------------------------------------------------------------------- Thank you f…

Other types of content:

Agent Resource: “Quote of the week” list for email newsletters.
I’ve always found my email newsletter recipients love seeing a ‘quote of theweek’. The best quotes are timeless, positive and uplifting. They make a great additionto your email newsletter or work well as something to post on facebook orinstagram to inspire your audience and add value to their l…
Copyright-free images for real estate marketing
Sometimes you need high quality images to make your newsletters, blogs or emailslook modern and professional. The images below are copyright-free so you use them any way you like. Ideally,you should mention the source in the caption though, especially if you are usingthem online, just to say tha…
Links to share on Social Media
This is an ever-growing list of general interest links for you to share on social media, along with an intro comment for each link. This list is constantly being updated so check back regularly for fresh content.
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