Why you should use a pre-listing kit, and what to put in it
I'm always surprised by the number of salespeople I meet who don't use a pre-listing kit.
Once you calculate how much each appraisal opportunity is worth to you, it's hard not to see the value in a strategy that is going to greatly increase your chances of winning the business.
Are they really worth the hassle?
A pre-listing kit shows your potential seller that you are organised, professional, and that you prioritise them.
Every owner is scared that they will feel like just a number, or won't get the attention they'd hoped for once they sign up.
So imagine if you stop by their home within mere hours of booking the appointment, to drop off a collection of material designed to help them make smart real estate decisions. How do you think those owners are going to feel now?
Going the extra mile like this shows them you want their business. And everyone loves to feel 'wanted'.
Yes, it can be hard to put a pre-listing kit together when you're busy. And it's challenging to get it delivered quickly. Plus, it can feel awkward when you knock on the owner's door unannounced to drop it off.
But the benefits far outweigh the hassle.
Owners who receive a pre-listing kit are more likely to believe in your ability to get the job done to a high standard. It sets the scene for your meeting by establishing your proficiency, giving you a head start over your competitors. It's early runs on the board to help you win the game.
This guide explains how to use a pre-listing kit, including what to put in it, with content, examples and templates.
We even share a low-input option you can literally put together in a 10-minute trip to the supermarket.
If you're looking for an edge at listing time, pre-listing kits are a great place to start.
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