How much is an appraisal worth to your business?
We tend to think that a listing is worth 1 big commission. And that every appraisal that doesn't turn into a listing is worth nothing. But this is flawed logic.
Working in real estate, it's easy to focus on listings. That's what drives our business and it's how we get paid. But it's hard to control how many listings we have. They are, by nature, tough to come by.
At the same time, most of our goals are centred around listings. We want to list a certain number of properties each month, or sell a certain number of properties throughout the year.
But what happens when we don't reach our goals? This creates frustration that we can't easily remove or attend to. One dry month on the listing front can create weeks (or months) of feeling like crap and beating ourselves up for not being able to achieve the success we had hoped for.
