Win more listings with 5-star appraisals
Most agents spend far more time worrying about what price to appraise a property at, rather than thinking about how they can add value to the owner's journey and provide an exceptional level of service.
Every appraisal is a golden opportunity. A job interview you need to ace to have any chance of winning the business. And if you can increase your appraisal to list ratio, it will have an immediate, positive effect on your income.
But if you've been in real estate a while, it's easy to just go through the motions with each appraisal opportunity. My goal in this guide is to inspire you to level-up by adding a few key steps that can take your service to the next level.
Step 1: Listen to our podcast explaining 5-star appraisals (33 mins):
Click here to listen on Spotify.
To subscribe to the show, or listen on another device, search 'Agent Monday' on Spotify, Apple podcasts, Google podcasts or any popular podcast app.
Step 2: Brainstorm what your world-class appraisal would look like
In this guide, we'll show you our 5-star appraisal process (complete with checklist) but you should take time to design a customer experience that is personal to you and your business.
Block 30 minutes out of your day. Turn off your phone and imagine your perfect 5-star appraisal process. Let your mind wander. Don't think about practicality. Write down everything you can think of. Spare no expense. What steps would you take to impress your clients and make them feel special if you had all the time in the world?
Step 3: Pick the easiest ideas to add to your business
Now look through your list and think about what you can easily add to your existing process that you aren't already doing. You don't have to do everything, start with what's practical and add more later if you can.
Step 4: Turn it into a checklist
Design an appraisal checklist for your business and use it for every appraisal opportunity. Have your manager or a colleague hold you accountable.
Hint: A 5-star appraisal process starts long before the appraisal meeting. There should be multiple points in your process to establish trust and credibility before you knock on the owner's door.
Another hint: Most agents spend far more time worrying about what price to appraise the property at, rather than thinking about how they can add value to the owner's journey and provide an exceptional level of service.
The Agent Monday version
By way of example, this guide includes our Agent Monday approved 5-star appraisal process. I used this in my own business when I was selling and I'm confident it gave me a big advantage over my competition.
The best part is - anyone can implement these steps. It's not about how much of a swift-talker you are. You can increase your chances of winning the business by following a proven process, going the extra mile for your clients and doing things that make you stand out from your competition.
