Most agents treat open homes as a necessary part of selling a property. Get through it, tick the box, report back to the vendor. That's a missed opportunity of the first order. Open homes are the single best face-to-face marketing tool available to a real estate salesperson. Where
Most real estate agents don't have a skills problem. They have a systems problem. They know they should be following up past appraisals more consistently. They know they should be sending a newsletter. They know they need a better answer when someone says "another agent appraised it