We all know we need to market ourselves to get listings. But what should you send out? What’s actually going to work?
Newsletters? Emails? Postcards? Just Sold flyers? Should you try cold-calling instead?
You have probably tried all of the above with varying levels of success.
Understand what your target market is looking for
If you want your marketing to be effective at bringing in new business, it pays to think about it from this point of view:
What do buyers and sellers in your marketplace actually want?
Potential sellers are looking for information that helps them make better decisions:
- Tips for getting a top price when they sell
- Guidance on what renovations add the most value
- Advice on when to sell to get the best price
- How to stage and present their home so buyers will love it
If you want to differentiate yourself from the rest of your competitors, then a great way to do that is to give homeowners in your area exactly what they want.
If you can consistently provide potential sellers with helpful, educational content, you will greatly increase your chances of making it onto their short list when they need to hire a salesperson to sell their home.
Now at this point, you might be thinking: "Ok, sure. But where do I get that information? I’m short on time already."
I know that feeling. I was an agent myself for over 12 years. I know what it's like to pump time and money into marketing ideas that don't work. You name the idea, I've probably tried it at some point.
A lightbulb moment struck for me in the aftermath of the Global Financial Crisis (2008). I unearthed a marketing strategy which unlocked consistent commission income and a never-ending supply of listing opportunities. With zero cold-calling or knocking on doors.
It's called content marketing and it allows you to build a business where you don't need to go out and find potential sellers. They come to you.
Determined to help other agents do the same, I built Agent Monday. Our purpose is to help you take advantage of the power of content marketing, while providing homeowners in your area with educational content that helps them make smarter real estate decisions.
It's a win-win marketing strategy.
You are positioned as THE local area expert and your clients get exactly what they need: Answers to their burning questions and advice which helps them sell their home for more money.
What is Agent Monday?
An exclusive content marketing club for real estate professionals.
We give you helpful, educational info to share with your audience and teach you how to use it to grow your business.
Many salespeople feel more comfortable talking with clients face to face, rather than sitting in front of a screen writing emails, direct mail letters or blog posts.
We want to free up your time so you can focus on what you’re good at.
Once you become a member, engaging real estate articles are delivered to your inbox every week. Share them with your database to add value and generate listing opportunities.
These are white-label articles. Which means you can take them and use them as your own.
Agent Monday articles are designed to work in all markets. We have members all over the world, winning more listings by harnessing the power of content marketing.
Nurture your customers with regular contact
Many salespeople find it hard to constantly come up with new content to share in their marketing channels.
As a result, they don't communicate with their database as often as they should, potentially resulting in missed opportunities for listings, sales and referrals.
With Agent Monday, you'll have the content and strategy to unlock more listing opportunities from your database by effectively keeping in touch on a regular basis.
Become an Attraction Agent
The best way to build a real estate business with a consistent, steady flow of income is to have a communication machine that allows you to consistently keep in touch with a large group of people, while showing them that you are the go-to real estate expert in your local area.
All our articles are written by an award-winning professional blogger with over 17 years experience in real estate sales, management, training and coaching.
"Until now, a single, professionally written article for use in your email newsletter, or on your blog, could cost anywhere from $500 to $1,000 and even then, the writer may not have real-world real estate experience. So what are the chances they can speak to the real issues your audience needs help with?
At Agent Monday, we use a membership model to make lead-generating real estate content available at an affordable price."
- Andrew Duncan, founder.
What our members are saying:
Content you can use today
As a subscriber, you gain instant access to our full catalogue of articles and coaching resources. Giving you an assortment of content to use, with proven strategies to generate more listing opportunities.
What have you got to lose?
Are you ready to unlock consistent commission income and a steady, reliable supply of listing opportunities?