Agent Advice
Quick question. If your database was working as hard as it possibly could right now, how much commission would it be generating you every year? Most agents have never worked that out. They've got a rough idea how many contacts are in there and a nagging feeling they
Agent Advice
One of the toughest challenges in real estate is getting realistic offers accepted when an owner has unrealistic expectations. And bridging the final 5-10% gap is the hardest part of the process. This guide covers setting your listing up so offers land well in the first place, and how
Agent Advice
In the aftermath of the Global Financial Crisis, I stumbled upon a marketing strategy that unlocked consistent commission income and a never-ending supply of listing opportunities. With zero cold-calling or knocking on doors.
Agent Advice
Why discount competitors only win when you let them, and what to do about it Let's be honest about something first. Discount agents are not going anywhere. The 1% operators have been in your market for years, and they will keep attracting business with the promise of saving
Agent Advice
One of the best ways to make yourself visible on Google is to register yourself as a local business. It's free and easy to set up, and it does two things that can directly impact your listing pipeline. First, when someone searches your name, your Google Business listing
Agent Advice
A lot of the most successful real estate agents I know have ADHD. The curiosity, the fast talking, the ability to read a room, the relentless energy at an open home, the big ideas, the way you can hyperfocus on a listing campaign and make it sing, these aren'
Agent Advice
The key to unlocking a real estate business with consistent commission income is to build a machine that produces a steady stream of listing opportunities. That machine is your database combined with a regular communication strategy.
Agent Advice
In a buyer's market, many properties won't sell in the first 3 weeks. In fact, many listings will take 60, or even 90 days to sell. Some will take 6+ months! During that time on market you and your vendors will overcome various challenges: crashed offers,
Agent Advice
Most real estate agents know they should be sending an email newsletter. Very few actually do it consistently, and even fewer do it in a way that generates real business. This guide will show you exactly how to build a newsletter that keeps you top-of-mind with potential sellers,
Grow Your Real Estate Business | Coaching | Scripts | White-label Content
Most real estate salespeople know they should be emailing their database. Far fewer actually do it. And when I ask why, the answer is almost always the same: "I'm not sure how, and the guides I found made my eyes glaze over." I get it. I
I ran a session with a coaching client's team this week and asked them a simple question: what are your points of difference? Or in other words, why should an owner choose you? They had good answers: * We work as a team * We're the experts in
It's that all-important time of the year when we want to encourage potential sellers to act early and get on the market sooner, rather than later. This article is designed to achieve exactly that. Send it to your entire database via email, drop it around your farm
When I was actively selling properties, this checklist was the ultimate lead magnet and pre-listing kit addition. It gave our potential sellers something tangible and useful right at the very start of their moving process. Now your clients can benefit from it, too! I encourage you to send this
I had a chat with an agent recently who was trying to put together a letterbox drop. Not writing it, not deciding which streets to hit, just building the thing. She didn't know which tool to use, didn't know how to set the artwork up for
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content. Learn more (7-day free trial available) This week's content tackles a moment every seller dreads: the low offer. It walks homeowners through why buyers open low, how to
I'm hearing a consistent theme from salespeople: The market is quiet. Buyers are cautious, sellers are hesitant, and we're deep into winter with an election coming up later in the year. A few have even told me, quietly, that they're wondering whether it'
If your Facebook business page sits somewhere between 100 and 300 likes, with a few hundred personal friends on top, you've probably wondered whether social media is worth the effort at all. The honest answer is yes, but not in the way most agents are sold it. In
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content. Learn more (7-day free trial available) This week's feature article tackles one of the most common questions buyers ask, and one that's coming up more often
Every agent gets them. You've prepped the home, put out the signs, given up part of your weekend, and then two groups wander through in an hour and neither says much. In this market it happens more than we'd like. The difference between a good agent
Quick question. If your database was working as hard as it possibly could right now, how much commission would it be generating you every year? Most agents have never worked that out. They've got a rough idea how many contacts are in there and a nagging feeling they
