Why you should put more effort into your adverts

For many of us in the real estate world, writing property adverts is a challenge. It's hard to sit down and be creative when you are jumping from phone call to phone call, putting out fires, and trying to make deals happen. The end result is, many of our adverts end up looking like an afterthought. A couple of feature bullet points with a 'call me now' chucked on the end.

On top of that, I've often heard salespeople make comments like...

"Buyers don't read adverts anyway." or "It's all about the photos."

But is this really true all the time? Or do we use it as an enabling excuse to avoid doing something that takes a little thought and creativity?

How do our owners feel when they read those short bullet point adverts?

Imagine you are selling your biggest asset, a home you fell in love with at some point earlier in your life. The majority of your personal wealth is tied up in this property and the sale price it achieves will heavily influence your future. If you are in that position (which every owner basically is), wouldn't you want the best possible advert representing your property?

Now I know writing adverts can be hard. I have spent many an hour of my life staring at a blank computer screen, waiting for inspiration. So I have a tip to make your life easier.