The ultimate guide to email newsletters for real estate professionals
What follows is a detailed guide to email newsletters — a deep dive into strategy, content, tools, and best practices. Think of this as your “newsletter playbook” — with more nuance and hands-on advice than a simple checklist.
Why email newsletters still matter
Email newsletters are still one of the most effective marketing methods you can use to generate listings.
Why? It's all about leverage.
You can contact thousands of people in a matter of minutes. Email newsletters are also low-cost, and super time efficient. You can find time to send an email newsletter even when your schedule fills up and your other prospecting activities fall by the wayside.
Here are a few more reasons why email works so well...
- When it comes to finding sellers, we're working with what we call a long lead sales time. You can meet an owner years before they put their home on the market. As a result, you need a way to keep in touch over time.
- In periods when you run out of time for traditional prospecting activities (cold calling, door knocking), you can still “push send” and keep your communication machine running.
- With email, you control the audience. Your reach can't be taken away by a social media algorithm overnight.
- There's no limit to the information you can send. You can pack loads of value into every email if you want to.
- Over time, your database becomes an asset: those who stay subscribed are the warmest potential leads you’ll ever have (versus cold outreach).
Andrew Duncan
That said: not all newsletters are equal. Let’s walk through how to make yours not just “another email” — but one people look forward to.
The Core Components of a Strong Real-Estate Newsletter
You can template this structure. You don’t have to reinvent the wheel every time:
