Agent Advice: Headlines That Sell Homes Faster
How many hours have you spent staring at a blank white page in Microsoft Word, trying to write an epic property advert but having no idea where to start?
Don't worry, this is the norm. We've all been there.
The easy way out is to jumble together a few short sentences with a bunch of features and a 'call me now' at the end. But this isn't going to inspire buyers to take action, and it certainly isn't going to impress your vendor, or future potential sellers looking at your listing online.
This is your vendor's biggest asset in the entire word. Let's give it the respect and attention it deserves.
Today we are focusing on headlines that motivate buyers to take action.
The Hidden Power of a Great Headline
You can spend thousands on photography, staging, and premium online ads - but if your headline falls flat, you are missing a golden opportunity to spark buyer interest and genuine added enquiry.
Headlines are the first thing buyers read. They set the tone, the pace, and the emotion of the entire campaign. A weak headline blends in. A strong one stands out - and sells.
The Real Challenge
Agents often reuse the same tired phrases: "Smart first home," "Packed with potential," "Must be sold," or "Priced to sell."
The problem? Buyers have learned to ignore them.
The goal isn’t to sound desperate. It’s to sound real - and give buyers a reason to act now.
The Fix: Write Headlines That Move People
1. Match the Mood to the Motivation
Different listings need different energy.
Here are headline styles that spark enquiry, depending on your seller’s situation:
TIP: Upgrade to a paid Agent Monday plan to read the headline formulas, examples, and scripts. Plus you'll gain instant access to our complete guide on writing effective property adverts.
