Content Club - The benefits of selling in a buyer's market
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How to Get Your Listings Sold: A Complete Guide to Offers and Negotiation
One of the toughest challenges in real estate is getting realistic offers accepted when an owner has unrealistic expectations. And bridging the final 5-10% gap is the hardest part of the process. This guide covers setting your listing up so offers land well in the first place, and how
How to sell 50+ houses a year with zero cold-calling
In the aftermath of the Global Financial Crisis, I stumbled upon a marketing strategy that unlocked consistent commission income and a never-ending supply of listing opportunities. With zero cold-calling or knocking on doors.
How to use podcast advertising to build your real estate profile
Something a little different for you this week. We talk a lot about the marketing channels most agents already know: email, social, letterbox drops, phone calls. This week I want to point you at one that almost nobody in our industry is using well yet, which is exactly why it
Playing the long game in a tough market
When sentiment shifts, and it always does, the listings don't get evenly distributed. They flow to the agents who stayed front of mind.