Find What You Need - The Full Agent Monday Training Library
This is the complete collection of Agent Monday training guides, organised by the challenge you're working on right now.
Every guide here is written from real experience and is packed full of practical strategies, scripts, and frameworks you can use straight away.
If you're trying to win more listings, close more deals, or finally get your database working for you - there's a guide on this page that will help.
Guides marked (free) are open to everyone. Paid members get access to the full library.
Bookmark this page. New guides are added regularly.
Index / Jump to a section
- Start with the essential guides
- I Want More Listings
- I Want to Win More Appraisals
- I Want to Close More Deals
- I Want to Grow My Database and Stay Top of Mind
- Open Homes
- Writing and Advertising
- Phone and Communication Skills
- Growing Your Business
- Client Relationships and Retention
- Mindset and Motivation
- Team Leaders and Managers
Start with the Essential Guides
If you're new to Agent Monday, or you want to cut straight to the highest-value content, these are the guides to read first.
- Three pillars of an attraction real estate business
- The step-by-step guide to building a real estate business
- How to Double Your Real Estate Business - A 13-Step Guide
- Your Playbook to Win the Week
- The Only Number That Matters in Your Real Estate Business
- The Agent Monday Script Library
- Overcoming call reluctance
- How to sell 50+ houses a year with zero cold-calling (free)
- Learn on the go with the Agent Monday podcast (free)
I Want More Listings
Getting in front of more potential vendors
- Kickstart your prospecting action plan
- 6 ideas to generate a new listing in the next 7 days
- What I'd be doing this week to get more listings
- How to generate listings from buyer appointments
- How to generate listings from your open homes (free)
- How to leverage your last sale into more listing opportunities
- How to turn online browsers into potential sellers
- Using a lead magnet to generate listing opportunities
- The most powerful listing lead generator I have ever seen
- The single best piece of direct mail I've ever used
- How to run a direct mail campaign using Agent Monday content
- December mailout to get January listings
- How to handle the 6 most common "now is not a good time to sell" objections
- When Coffee With a Friend Counts as Prospecting
- How to Become a Referral Magnet
- Most agents reach fewer than 100 people a week. Here's how to reach 1,000+
- The 2-hour work week prospecting plan
- Prospecting Accountability Challenge
- 5 ways to use real estate content to turn prospects into customers
- A better way to think about prospecting
- How to use a weekly activity checklist to grow your real estate business
- Convert potential sellers to listings using Agent Monday content
- How to be the only agent they call in (free)
- How to Handle Potential Vendors (so they don't fall through the cracks) (free)
- Simple growth hack: Reward every referral (free)
I Want to Win More Appraisals
The listing presentation and appraisal process
- How to win your next appraisal in the first 5 minutes
- Win more listings with 5-star appraisals
- Increasing your listing confidence (includes scripts)
- How to get better at real estate listing presentations
- 23 Questions to win your next real estate listing presentation
- 5 things to take with you to an appraisal
- Here's what to put in your pre-listing kits (free)
- Stats to blow your clients away and win more listings
- The Hidden Factors That Decide Appraisal Outcomes
- How much is an appraisal worth to your business?
- Listing Tool: Introducing the Agent Scoring Matrix
- Appraisal follow-up plan
- Intro letter for a Pre-Appraisal pack or Listing Presentation
- How to choose the right selling method (and win more listings)
- How to convert opposition listings (includes scripts)
- How to beat the discount agents (part 1)
- How to beat the cheaper agents (part 2)
- Scripts for competing against inflated appraisals
- How to compete with over-inflated appraisals (scripts + strategy)
- How to protect your commission at listing time
- How to get more vendor-paid advertising
- What makes a good farming area?
- The 41-Step Preparing for Sale Checklist
- Improving your appraisal-to-list ratio (free)
- How to compete with agents who over-promise and under-deliver (free)
I Want to Close More Deals
Negotiation, offers, and getting to yes
- Scripts to help you close
- Bridging the gap: Negotiating the final 10%
- Bridging the Gap, Part 2: Scripts to Help You Close More Deals
- How to get offers accepted
- How to encourage buyers to take action (1 key question to generate offers)
- The secret to real estate sales success in a buyer's market
- How to ask for a price reduction (scripts included)
- Secure more sales with Vendor Review Meetings (includes price reduction scripts)
- The price reduction conversation: a step-by-step guide
- What to do with an overpriced, hard-to-sell listing
- How to create happy clients when offers come in low
- How to keep your vendors happy - communication strategy
- How to approach deadlines when you have no offers (free)
- How to bounce back when an offer falls over (free)
- Why Sellers Reject Good Offers (And How to Fix It Before It Happens) (free)
- How to create a positive client experience at a disappointing sale price (free)
I Want to Grow My Database and Stay Top of Mind
Email newsletters, content marketing, and database strategy
- The ultimate guide to email newsletters for real estate professionals
- Why Email Still Beats Almost Every Other Marketing Tool in Real Estate
- How to make your real estate email newsletter stand out
- How to grow your email newsletter list
- How often should I email my database?
- Don't fear unsubscribes
- Are there gaps in your marketing approach?
- The only silver bullet in real estate sales
- How to use social media to generate listings
- What to do with all those TradeMe enquiries
- How to design a marketing plan to grow your business
- The most powerful marketing hack in real estate
- Understand your target market and grow your income
- What is the best way to build a brand?
- How to run a direct mail campaign using Agent Monday content
- Working with property investors
- Your database is a goldmine (if you use it) (free)
- Who's Dating Your Database? (free)
- How to reconnect with your database (free)
- High-Leverage Marketing for Real Estate Agents (free)
- How to Build a Real Estate Email Newsletter That Generates Appraisals (free)
- Why content marketing is the best way to grow your real estate business (free)
- 5 key features of a lead-generating real estate newsletter (free)
- 9 real estate newsletter ideas (free)
- Tips to make your email newsletter stand out (free)
- How to Rank on Google as a Real Estate Agent (Without Paying for Ads) (free)
Open Homes
- The Open Home Advantage: How to Turn Sundays Into Your Best Listing Strategy
- How to run a five star open home
- What to give out at open homes
- Open home follow up strategies (including scripts)
- Real estate Listing Refresh Checklist
Writing and Advertising
- How to write compelling property adverts
- How to write property adverts that work
- Agent Advice: Headlines That Sell Homes Faster
- Real Estate Advert Headline Ideas: Motivated Vendor
- Why you should put more effort into your adverts
Phone and Communication Skills
- How to improve your phone conversations (scripts included)
- Take control of your diary and set appointments like a pro
- How to get your first sale in real estate
- How to survive your first 2 years in real estate
- Quick real estate sales tip: Know when to stop talking (free)
Growing Your Business
Income growth, systems, and scalability
- How to achieve financial freedom selling real estate
- Breaking through to your next income tier
- How to grow your real estate business: Be proactive, not reactive
- How to increase sales and free up your time
- Why having good systems can help grow your income
- How to manage 8+ listings at once
- Hiring a Personal Assistant in your real estate business
- How to negotiate a better commission split with your real estate office
- The true value of all your unpaid work
- Embracing tech to increase your income
- Do you need an ideal day plan?
- Why this is the best market to work in (and the skills you need to succeed)
- The importance of keeping it simple in real estate (free)
- How to get out of a sales slump (and win your next listing) (free)
- The listings will come — start laying the foundation for your future success (free)
- AI in real estate: You can't outsource everything (free)
Client Relationships and Retention
- Real estate giveaway ideas
- Client giveaway that never goes out of date
- Real Estate Settlement Gift Ideas
- How to bounce back from a missed listing
- Relationship tips for real estate salespeople (free)
- Privacy law - Looking after your clients' most valuable asset (free)
Mindset and Motivation
- The number one rule for real estate success
- Staying motivated in a tough market
- The antidote to stress
- How to enjoy the fruits of your labour
- How to bounce back from a missed listing
- Stuck in a rut? How to climb your way out of survival mode
- Conquer your to-do-list with the 1-3-5 rule
- How to manage stress and burnout in your real estate career (free)
- Burnout in Real Estate: How to Recognise It and Get Through the Day (free)
- To succeed in real estate, embrace a positive mindset (free)
- Are you playing the Blame Game? (free)
- Are you 'crazy busy' right now? (free)
- How to Succeed in Real Estate with ADHD (free)
- Waiting for inspiration to strike (free)
- How to take time off (without losing momentum) (free)
- The best advice I ever received for a successful career in real estate