A better way to think about prospecting
When you talk about prospecting, it's easy to feel like you are pushing something on people that they don't actually want. It makes me think of door-knocking and cold-calling. This year, rather than thinking you need a prospecting plan, reframe it as a 'connection' plan.
Prospecting can sometimes feel like a dirty word.
When you talk about prospecting, it's easy to feel like you are pushing something on people that they don't actually want. It makes me think of door-knocking, cold-calling, or handing out flyers at a train station.
This year, rather than thinking you need a prospecting plan, how about reframing it as a 'connection' plan.
