Content Club - Get Your Price Expectation Right and Sell With Confidence
This week's article covers one of the trickiest conversations you'll have with potential sellers - what price to realistically expect in a market that's been flat for a while now.
It's timely because plenty of owners are still anchoring their expectations to a market that no longer exists, whether that's a peak from a few years back or a "what my neighbour got" story that's out of date. This version is framed around price expectation rather than asking price, so it works whether your seller ends up going with a set price, auction, tender or price by negotiation. It also makes the case that recent comparable sales are more reliable right now than they've been in a while, simply because the market has settled.
A few ways to put it to work this week:
- Send it to your database as your regular newsletter content, particularly to anyone who's mentioned they're "thinking about it" but hasn't committed yet.
- Use the letterbox drop version in a farming area where you know there are a few fence-sitters, ideally where you've had a recent genuine sale nearby to point to as evidence.
- Send the full article directly to past appraisals who went quiet, especially anyone who baulked at a price a while back. It gives you a fresh, low-pressure reason to check back in.
As always, add in your own name, photo, and contact details before you send it out.
Have an epic week,
Andrew Duncan
Want to know how to compete with over-inflated appraisals? We've got a guide for that:
Andrew Duncan
Get Your Price Expectation Right and Sell With Confidence
No one goes on the market for fun. When you're thinking about selling, you want a good result. As good a price as possible, in a reasonable period of time.
It's natural to want to maximise the price and nobody wants to leave money on the table. This is where market expectations start to shape your decisions before you've even listed.
At this stage you'll likely have a target figure in mind. A 'hope-to-get' price. This is usually informed by appraisals from real estate professionals, online value estimates, and recent nearby sales of similar properties.
But here's the thing to work through before you list: is that figure realistic, or is it based on what the market used to do rather than what it's doing now?
Are your expectations still accurate?
Markets shift. Interest rates move, bank lending criteria change, and the number of properties for sale goes up and down. All of this affects what buyers are actually prepared to pay.
