Agent Advice: Don't fear UNSUBSCRIBES
Letting unsubscribes stop you from emailing your database is like letting one negative reaction at an open home stop you from running open homes forever.
Do you get butterflies in your stomach when someone on your database emails you saying:
"Take me off your mailing list."
Or worse,
"How did you get my email address?"
As real estate salespeople, we live to serve others. We are people-pleasers. Every single person in our market is a potential client or referrer, so we feel terrible upsetting anyone.
We fear rejection. That's only natural. That's human.
