Agent Advice

Embracing tech to increase your income

Andrew Duncan

28 Jul 2025 — 3 min read

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On that note, I want to share some tips around a subject that often comes up when I visit real estate offices:

Technology Discomfort

Real estate is a gig where it pays to have a certain comfort level with tech. While it is still a face-to-face business at the end of the day, we can leverage our time and effectiveness by understanding and embracing tools that allow us to promote listings effectively, understand the local market and communicate with large numbers of potential clients.

For many salespeople though, the prevalence of tech in real estate becomes a daunting barrier to success. When we are surrounded by tools we don't yet understand, it's easy to get defensive and shut ourselves off from the possibility and potential those tools can bring to our business.

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