Content Club - How to attract home buyers online
When your property finds its way into the search results of a potential buyer, you have mere seconds to make the right impression. To ensure your property stands out from the crowd.
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Content Vault - Is It Worth Selling in Winter?
This week's content vault article tackles a question that comes up a lot at this time of year: is winter actually a bad time to sell? The short answer is no. But most homeowners assume it is, and that assumption is worth challenging. This article does that in
How to handle the 6 most common "now is not a good time to sell" objections
Six word-for-word scripts plus email templates for handling the conversations that make or break a listing.
Content Club: How to Avoid Underselling Your Home
This week's content club article is one of those evergreen pieces that works in any market, at any time of year. It's written for homeowners, and it answers a question almost every seller has at some point: am I leaving money on the table? The article
When Coffee With a Friend Counts as Prospecting
Quick question: who are the five people in your life who have referred you the most business? If you can name them without thinking too hard, that is a good sign. It means you already know who your platinum clients are. If you are drawing a blank, that is important