How to compete with over-inflated appraisals (scripts + strategy)

Some agents win listings by inflating appraisals.

Smart agents win them with trust.

Inside this week’s Agent Advice guide, you’ll learn how to front-foot unrealistic promises, educate owners with confidence, and shift every listing conversation from price to process.

Keep reading for detailed scripts and dialogues you can use in your next listing presentation.

When listings are tight, competition between agents gets fierce - and some salespeople start promising the world to win business.

They over-inflate appraisals, slash commissions, or offer “free marketing” that later costs the owner more in time and disappointment.

So how do you compete when others are over-promising and under-delivering, and you still want to keep your integrity intact?

Here’s the approach that works...