How to make your real estate email newsletter stand out

First up, we should answer the question:

Q. Why send an email newsletter?

If you've subscribed to Agent Monday, you probably understand the value of keeping in touch with your audience. But just in case you need some reminding, email newsletters are:

• Free to send (or at least very cost-effective)
• Helpful and informative for your audience (if done correctly)
• A great way to position yourself as the expert in your local area
• The best way to leverage your time to keep in touch with a large audience
• An effective method to stay top of mind with clients who aren't buying or selling right now, but might be in future.

You can only call so many people in a day. Email newsletters let you keep in touch with thousands of people, while you work closely with your clients who are making moves right now.

Here are 5 tips to make your newsletters stand out and reduce unsubscribe rates.