How to write property adverts that work

How many hours have you spent staring at a blank white page in Microsoft Word, trying to write an epic property advert but having no idea where to start?

Don't worry, this is the norm. We've all been there.

The easy way out is to jumble together a few short sentences with a bunch of features and a 'call me now' at the end. But this isn't going to inspire buyers to take action, and it certainly isn't going to impress your vendor, or future potential sellers looking at your listing online.

I know it's not easy to come up with a great advert, but I want to encourage you to take the time and put the work in, because it means a lot to the people you are representing. Also, every single buyer looking at your listing online is a future potential vendor. Do you want them to walk away impressed at your approach? Or un-inspired after reading yet another property advert that looks like it was slapped together in less than 5 minutes?

This is your vendor's biggest asset in the entire word. Let's give it the respect and attention it deserves.