Content Club - Marketing ideas to attract more buyers to your home
This is one of our Content Club feature articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post. The goal is to keep in touch with your database and generate appraisals.
Last week, we shared tips on building your personal brand in an authentic way that wins the hearts and minds of sellers in your target market. Bearing in mind that:
Owners list with salespeople they like and trust, who have a plan they can believe in.
Part of our job is to demonstrate proficiency in marketing real estate to show we can design a plan to sell properties for the best possible price.
That's where this week's content club article comes in. It shares tips to help your clients make their home stand out from the crowd. And demonstrates how you use marketing tools to go the extra mile and leave no stone unturned in the process of securing the best possible price.
Have an epic week!
Andrew Duncan
PS. Get in touch via email if you have content suggestions, feedback, real estate questions, or any challenge we might be able to help with.
Marketing ideas to attract more buyers to your home
When you put your home up for sale, it’s natural to expect buyers to do their part and turn up to the first open home, ready to fall in love and make an offer.
Often though, the initial response from the market can be underwhelming. Buyers have a large amount of choice to work through, and when building their shortlist of properties to visit, their focus is often on finding reasons not to visit a home. Which means many properties can struggle to get past the ‘online browsing’ phase. If you find yourself in this situation – where your home is getting lots of looks online, but very few visits in person, fear not! There are steps you can take to increase enquiry. Let’s run through some.
