Agent Advice
Overcoming call reluctance
If you want to bring in those big commission paydays, you've got to win the call-reluctance battle. This guide will show you how (includes scripts).
Agent Advice
How to compete with over-inflated appraisals (scripts + strategy)
Some agents win listings by inflating appraisals. Smart agents win them with trust. Inside this week’s Agent Advice guide, you’ll learn how to front-foot unrealistic promises, educate owners with confidence, and shift every listing conversation from price to process. 💡Key Takeaway: Front-foot the conversation. Be transparent, educate your
Agent Advice
Agent Advice: Headlines That Sell Homes Faster
How many hours have you spent staring at a blank white page in Microsoft Word, trying to write an epic property advert but having no idea where to start? Don't worry, this is the norm. We've all been there. The easy way out is to jumble
Agent Advice
How to create happy clients when offers come in low
Key Takeaway: Great service makes the unacceptable acceptable. When clients feel you’ve done everything possible, they’ll trust you - even if the final price falls short of their initial hopes.
Agent Advice
The ultimate guide to email newsletters for real estate professionals
What follows is a detailed guide to email newsletters — a deep dive into strategy, content, tools, and best practices. Think of this as your “newsletter playbook” — with more nuance and hands-on advice than a simple checklist. Why email newsletters still matter Email newsletters are still one of the most effective
Agent Advice
Quick-fire thoughts to help you win
A collection of thoughts, lessons, and reflections from my various training sessions around the country during the past few months. This market is an opportunity Many a salesperson has been beaten down by the hard slog nature of the market as it has been over the past few years. This
Agent Advice
Waiting for inspiration to strike
Every Monday, my main priority is to send this newsletter. But some days, it just doesn't happen. Writing, like marketing and prospecting, requires a level of creativity, and sometimes (usually when I've had too much coffee) that creative spark just doesn't fire. I can
Agent Advice
Increasing your listing confidence (includes scripts)
I was working with one of my coaching clients last week on how to build their listing confidence, and I thought you might like to know some of the strategies we discussed. We all go through periods where our confidence takes a dip. It's natural and normal, especially
Agent Advice
The antidote to stress
Let's face it, we work in a high-stress industry. Some of us are better at handling it than others, but inevitably, if you obtain any level of success in real estate, you will end up in lots of high-pressure (i.e. high stress) situations. Deals will crash, owners
Agent Advice
Embracing tech to increase your income
What is the market like in your area? What aspects of the real estate journey are presenting the biggest challenges right now? We'd love to hear from you. All feedback will stay confidential, but will help ensure our future tips and guides are as timely and useful as
Agent Advice
What is the best way to build a brand?
As I write this email to you, I am sitting in an apartment in Nice, France. We're in the middle of a 6-week holiday with our 2 kids (ages 7 & 5) travelling around the UK, France and Belgium visiting family and friends. During our time away, I&
Agent Advice
Why having good systems can help grow your income
New listing checklist template available now. Scroll down for info.