Playing the long game in a tough market
When sentiment shifts, and it always does, the listings don't get evenly distributed. They flow to the agents who stayed front of mind.
Latest
Content Club - Should you sell before you buy, or buy before you sell?
This week's content tackles a question almost every potential seller wrestles with at some point: should they sell before they buy, or buy before they sell? Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content. Learn more It
Content Club - The case for selling your home before it's ready
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content. Learn more This week's content tackles one of the common reasons potential sellers hold back from taking action - the mental weight of everything they think needs doing before they
How to win the listing when you're not the cheapest agent
Why discount competitors only win when you let them, and what to do about it Let's be honest about something first. Discount agents are not going anywhere. The 1% operators have been in your market for years, and they will keep attracting business with the promise of saving
Content Club - What happens if your property doesn't sell?
This week's Content Club article tackles one of the most common things holding potential sellers back right now: the fear that their home won't sell. With the market sitting flat across much of New Zealand (plus an upcoming election), a lot of owners have quietly talked
Agent Monday Blueprint for Real Estate Success
The goal is not to chase listings. It is to build a business where listings come to you. This Blueprint draws together the most consistent and powerful principles from every Agent Monday guide into one easy-to-reference document. Agent Monday is a kiwi-owned business helping real estate professionals
Content Vault - Is It Worth Selling in Winter?
This week's content vault article tackles a question that comes up a lot at this time of year: is winter actually a bad time to sell? The short answer is no. But most homeowners assume it is, and that assumption is worth challenging. This article does that in
How to handle the 6 most common "now is not a good time to sell" objections
Six word-for-word scripts plus email templates for handling the conversations that make or break a listing.
Content Club: How to Avoid Underselling Your Home
This week's content club article is one of those evergreen pieces that works in any market, at any time of year. It's written for homeowners, and it answers a question almost every seller has at some point: am I leaving money on the table? The article
When Coffee With a Friend Counts as Prospecting
Quick question: who are the five people in your life who have referred you the most business? If you can name them without thinking too hard, that is a good sign. It means you already know who your platinum clients are. If you are drawing a blank, that is important
The price reduction conversation: a step-by-step guide for real estate agents
Most agents reach fewer than 100 people a week. Here's how to reach 1,000+
This is a practical guide to building the visibility that consistently attracts high-quality listing opportunities. Why visibility is the missing piece Most agents reading this are genuinely good at their job. They do right by their clients, run solid campaigns, and have a decent reputation in their market. The
Agent Advice
Real Estate Settlement Gift Ideas
It's worth putting in a little effort when it comes to settlement day gifts. If you can help your clients through the moving day process with minimal stress and thoughtful tokens of your appreciation, they are far more likely to refer you to friends and family in future.
Agent Advice
Scripts for competing against inflated appraisals
You aren't selling a valuation service. You are selling a proven marketing process that will unlock the best possible price for your clients.
Agent Advice
How to achieve financial freedom selling real estate
It's not about how much income you generate, it's what you do with it that makes all the difference.
Agent Advice
How to make 2025 your best year yet
Forged by the fires of 2024, it's time to rise forth from the ashes, into the dawning of a new age where every house sells in a reasonable period of time, buyers are motivated to make decisions, and building inspectors collectively revert back to a 1960's
Agent Advice
Staying motivated in a tough market
This is the market where you lay the foundation for future dominance. This is the market where the changing of the guard happens, where you become the go-to local real estate expert.
Agent Advice
How to keep your vendors happy (communication strategy)
Every owner of every property currently on the market with a salesperson wants to know what's going on with their campaign. They want to be well-informed. At the same time, there is always a lot to do in real estate and we need to be smart about
Agent Advice
How to beat the discount agents (part 1)
This is Part 1 of a 2-part series. To read part 2, click here. We have all experienced the sudden feeling of challenge and competition that arises when a potential seller announces they are considering hiring a discount operator. We all have 1% salespeople working in our markets, attracting
Agent Advice
How to generate listings from your open homes this weekend
Open homes are your time to shine. Your chance to meet motivated buyers and sellers in your marketplace, ready to make real estate decisions. Salespeople who make the most of their open homes are able to supercharge their business by providing visitors with a positive, memorable experience. It takes a
Agent Advice
Scripts to help you earn more commissions
One of our members recently asked where to find good scripts for working with Vendors. To make things easy, we thought we'd list our 12 best script-containing guides in one place, so you can access the answers you need. Knowing what to say, at just the right
Agent Advice
The importance of keeping it simple in real estate
When it comes to advancing your real estate career, it's easy to get overwhelmed with all the possibilities. When in fact, all that really matters is how you answer one question: How many people will you reach this week? Specifically, how many people will you engage with via
Agent Advice
How to use social media to generate listings
Most salespeople take a similar approach to social media - predominantly posting self-focused content like sold sticker selfies, testimonials, or 'look at all the awards I just won' announcements. While it's good to celebrate success, you may find that you can win more hearts and minds
Agent Advice
Why content marketing is the best way to grow your real estate business
In those weeks when you constantly end up in reactive mode, content marketing can save the day. When all those other prospecting plans go out the window, you can send a lead-generating email newsletter to thousands of contacts with just a few clicks.