Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content. Learn more (7-day free trial available) This week's content tackles a moment every seller dreads: the low offer. It walks homeowners through why buyers open low, how to
I'm hearing a consistent theme from salespeople: The market is quiet. Buyers are cautious, sellers are hesitant, and we're deep into winter with an election coming up later in the year. A few have even told me, quietly, that they're wondering whether it'
If your Facebook business page sits somewhere between 100 and 300 likes, with a few hundred personal friends on top, you've probably wondered whether social media is worth the effort at all. The honest answer is yes, but not in the way most agents are sold it. In
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content. Learn more (7-day free trial available) This week's feature article tackles one of the most common questions buyers ask, and one that's coming up more often
Every agent gets them. You've prepped the home, put out the signs, given up part of your weekend, and then two groups wander through in an hour and neither says much. In this market it happens more than we'd like. The difference between a good agent
Quick question. If your database was working as hard as it possibly could right now, how much commission would it be generating you every year? Most agents have never worked that out. They've got a rough idea how many contacts are in there and a nagging feeling they
A practical, step-by-step system for turning the contacts you already have into a steady stream of listings. Audio version The key to unlocking a real estate business with consistent commission income is building a machine that produces a steady stream of listing opportunities. That machine is your database,
Picture two salespeople working out of the same office, in the same market, at roughly the same level. It's July. The market is quiet-ish. Winter listings are grinding along. Agent one decides the smart move is to conserve energy and wait for spring. The listings will come
This week's article is one of the true evergreens, the fundamentals of preparing a home for sale, written in a way that's easy for any homeowner to follow and act on. It covers the mindset shift owners need before they start (you only get one chance
You've set a tender, Auction or deadline sale date. It's getting close, fast, and you've got no interest on the property. You're about to go and see the owners, and you've got nothing to show them. This is one of
This week's article covers one of the trickiest conversations you'll have with potential sellers - what price to realistically expect in a market that's been flat for a while now. It's timely because plenty of owners are still anchoring their expectations to a
One of the toughest challenges in real estate is getting realistic offers accepted when an owner has unrealistic expectations. And bridging the final 5-10% gap is the hardest part of the process. This guide covers setting your listing up so offers land well in the first place, and how
Agent Advice
What follows is a detailed guide to email newsletters — a deep dive into strategy, content, tools, and best practices. Think of this as your “newsletter playbook” — with more nuance and hands-on advice than a simple checklist. Why email newsletters still matter Email newsletters are still one of the most
Agent Advice
What could be better than owners calling you direct, asking you to come over and list their home? The experience of working in real estate changes entirely when we go from hunting for business, to attracting opportunity. Owners who seek you out because of your market profile are more willing
Agent Advice
I often get asked about using an ideal day or ideal week to enhance productivity. What is an ideal day exactly? It's the concept of structuring your standard real estate workday, to ensure you fit in all the important tasks which might otherwise fall by the wayside (like
Agent Advice
When I first got into real estate way back in 2007, I had a bunch of training cassette tapes and CDs that I played on repeat in my car, featuring real estate legends like David Knox, Bob Wolff, Phil McGoldrick, Alison Aitken and many more. Having access to those recordings
Agent Advice
It's worth putting in a little effort when it comes to settlement day gifts. If you can help your clients through the moving day process with minimal stress and thoughtful tokens of your appreciation, they are far more likely to refer you to friends and family in future.
Agent Advice
You aren't selling a valuation service. You are selling a proven marketing process that will unlock the best possible price for your clients.
Agent Advice
It's not about how much income you generate, it's what you do with it that makes all the difference.
Agent Advice
Forged by the fires of 2024, it's time to rise forth from the ashes, into the dawning of a new age where every house sells in a reasonable period of time, buyers are motivated to make decisions, and building inspectors collectively revert back to a 1960's
Agent Advice
This is the market where you lay the foundation for future dominance. This is the market where the changing of the guard happens, where you become the go-to local real estate expert.
Agent Advice
Every owner of every property currently on the market with a salesperson wants to know what's going on with their campaign. They want to be well-informed. At the same time, there is always a lot to do in real estate and we need to be smart about
Agent Advice
This is Part 1 of a 2-part series. To read part 2, click here. We have all experienced the sudden feeling of challenge and competition that arises when a potential seller announces they are considering hiring a discount operator. We all have 1% salespeople working in our markets, attracting
Agent Advice
Open homes are your time to shine. Your chance to meet motivated buyers and sellers in your marketplace, ready to make real estate decisions. Salespeople who make the most of their open homes are able to supercharge their business by providing visitors with a positive, memorable experience. It takes a