It pays to be positive: 'Changing Market' newsletter template
Positivity and Urgency are a powerful combination. Use them together to maximise the effectiveness of your real estate marketing.
Latest
How to beat the discount agents (part 1)
We have all experienced the sudden feeling of challenge and competition that arises when a potential seller announces they are considering hiring a discount operator. We all have 1% salespeople working in our markets, attracting business with the lure of a cheap commission. So how do we compete in this
Content Club - Understand property cycles to grow your net worth
This is one of our Content Club feature articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post. The goal is to keep in touch with your database and generate appraisals.
How to generate listings from your open homes this weekend
Open homes are your time to shine. Your chance to meet motivated buyers and sellers in your marketplace, ready to make real estate decisions. Salespeople who make the most of their open homes are able to supercharge their business by providing visitors with a positive, memorable experience. It takes a
Content Club: The true cost of a low commission
This white-label article is exclusive to Agent Monday members. Send it to your database, drop it around your neighbourhood and post it on your website to grow your position as THE go-to expert in your area, while also driving appraisal and listing enquiries.
How to protect your commission at listing time
Be a marketer, not a valuer.
Scripts to help you earn more commissions
One of our members recently asked where to find good scripts for working with Vendors. To make things easy, we thought we'd list our 12 best script-containing guides in one place, so you can access the answers you need. Knowing what to say, at just the right moment
The importance of keeping it simple
When it comes to advancing your real estate career, it's easy to get overwhelmed with all the possibilities. When in fact, all that really matters is how you answer one question: How many people will you reach this week? Specifically, how many people will you engage with via
How to use social media to generate listings
Most salespeople take a similar approach to social media - predominantly posting self-focused content like sold sticker selfies, testimonials, or 'look at all the awards I just won' announcements. While it's good to celebrate success, you may find that you can win more hearts and minds
The most powerful listing lead generator I have ever seen
Using a lead magnet to generate listing opportunities
This is part 1 of a 2-part series. Click here for part 2. Most potential sellers don't want to telegraph the fact that they are thinking of selling until they are completely ready to interview salespeople. They are worried that if agents find out their intentions, they will
The most powerful marketing hack in real estate
I bet that headline caught your attention! Almost by definition, we real estate aficionados love new marketing tools - always ready to embrace a possible silver bullet to lift our sales into the stratosphere. We love variety in our advertising. Any new tool or idea can pique our interest if
Agent Advice
AI in real estate: You can't outsource everything
There is a place for delegation in real estate. In fact, delegating is critical if you want to free up your time to focus on high-value activities. But lately, I'm seeing a move towards a different kind of outsourcing. Companies believe you can outsource your prospecting and your
Agent Advice
Yes we can fix real estate awards
As an industry, we are missing a golden opportunity to celebrate all the agents who add value to our teams, even if they don't consistently rank no.1 in sales.
Agent Advice
How to get your first sale in real estate
What you lack in experience, you must make up for with energy and market knowledge.
Agent Advice
How to grow your real estate business: Be proactive, not reactive
If you walk into your office without a plan, you will end up part of someone else's plan.
Agent Advice
Relationship tips for real estate salespeople
Because what's the point of succeeding in real estate if it comes at the cost of your relationships with the ones you love most?
Agent Advice
How to run a direct mail campaign to generate listings using Agent Monday content
Ideally, homeowners in your farming area should receive something in their letterbox from you every month. 12 times a year. You might even want to step it up to fortnightly during the traditional busy listing periods (early Summer and early Spring in most areas).
podcast
The mindset shift you need to make to increase your income (podcast)
Change is coming. Now is the time to double down on all your marketing and prospecting activities.
Agent Advice
5 key features of a lead-generating real estate newsletter
Effective real estate newsletters include timeless advice that helps your future clients make educated real estate decisions.
Agent Advice
How to run an environmentally-friendly real estate office and grow your business
Real estate is not traditionally considered a high-impact industry when it comes to greenhouse gas emissions. But we do have an opportunity to stand out from our competitors and create an instant point of difference if we can show that we care about the same things that our customers do.
Agent Advice
Book a personal coaching session
Would you like to chat one-on-one about your business? This is where you can book a video call with me, Andrew Duncan, founder of Agent Monday. I specialise in helping property professionals grow their business using smart marketing techniques, while also finding balance in life. You can learn from my
Agent Advice
Why this is the best market to work in (and the skills you need to succeed)
While every other agent is floundering, you can stand out from the crowd and grow your business. In this article, I'll tell you how. This post includes vendor dialogues, advert script ideas and buyer servicing strategies.
Agent Advice
How to reconnect with your database
The key to unlocking a real estate business with consistent commission income is to build a machine that produces a steady stream of listing opportunities. That machine is your database combined with a regular communication strategy.