Direct mail still works. Not because it's clever, but because almost nobody in your market does it well anymore, which means the ones who do stand out. Get the targeting and the letter right, and a letterbox drop can produce instant results. The no.1 objection Printing, envelopes
There's a version of this job where you're properly in control. You choose which evenings are yours, which weekends are protected, and who gets to reach you and when, and you still run a successful real estate career alongside it. The listings still come, the sales
Spring listings are about to flood every market in the country. It's the biggest seller opportunity of the year, and the agents who get in front of homeowners now, before they've picked up the phone to anyone, are the ones who end up on the shortlist
In challenging times, it helps to remind ourselves why we love this job. Focusing on the negative is easy, so let's switch our mindset and take a moment to appreciate the good aspects of being in real estate. The People By this, I mean our colleagues. They might
When in doubt, always remember less is more, except if it leaves you with an empty room!
Most real estate salespeople know they should be emailing their database. Far fewer actually do it. And when I ask why, the answer is almost always the same: "I'm not sure how, and the guides I found made my eyes glaze over." I get it. I
I ran a session with a coaching client's team this week and asked them a simple question: what are your points of difference? Or in other words, why should an owner choose you? They had good answers: * We work as a team * We're the experts in
It's that all-important time of the year when we want to encourage potential sellers to act early and get on the market sooner, rather than later. This article is designed to achieve exactly that. Send it to your entire database via email, drop it around your farm
When I was actively selling properties, this checklist was the ultimate lead magnet and pre-listing kit addition. It gave our potential sellers something tangible and useful right at the very start of their moving process. Now your clients can benefit from it, too! I encourage you to send this
I had a chat with an agent recently who was trying to put together a letterbox drop. Not writing it, not deciding which streets to hit, just building the thing. She didn't know which tool to use, didn't know how to set the artwork up for
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content. Learn more (7-day free trial available) This week's content tackles a moment every seller dreads: the low offer. It walks homeowners through why buyers open low, how to
I'm hearing a consistent theme from salespeople: The market is quiet. Buyers are cautious, sellers are hesitant, and we're deep into winter with an election coming up later in the year. A few have even told me, quietly, that they're wondering whether it'
Agent Advice
What follows is a detailed guide to email newsletters — a deep dive into strategy, content, tools, and best practices. Think of this as your “newsletter playbook” — with more nuance and hands-on advice than a simple checklist. Why email newsletters still matter Email newsletters are still one of the most
Agent Advice
What could be better than owners calling you direct, asking you to come over and list their home? The experience of working in real estate changes entirely when we go from hunting for business, to attracting opportunity. Owners who seek you out because of your market profile are more willing
Agent Advice
I often get asked about using an ideal day or ideal week to enhance productivity. What is an ideal day exactly? It's the concept of structuring your standard real estate workday, to ensure you fit in all the important tasks which might otherwise fall by the wayside (like
Agent Advice
When I first got into real estate way back in 2007, I had a bunch of training cassette tapes and CDs that I played on repeat in my car, featuring real estate legends like David Knox, Bob Wolff, Phil McGoldrick, Alison Aitken and many more. Having access to those recordings
Agent Advice
It's worth putting in a little effort when it comes to settlement day gifts. If you can help your clients through the moving day process with minimal stress and thoughtful tokens of your appreciation, they are far more likely to refer you to friends and family in future.
Agent Advice
You aren't selling a valuation service. You are selling a proven marketing process that will unlock the best possible price for your clients.
Agent Advice
It's not about how much income you generate, it's what you do with it that makes all the difference.
Agent Advice
Forged by the fires of 2024, it's time to rise forth from the ashes, into the dawning of a new age where every house sells in a reasonable period of time, buyers are motivated to make decisions, and building inspectors collectively revert back to a 1960's
Agent Advice
This is the market where you lay the foundation for future dominance. This is the market where the changing of the guard happens, where you become the go-to local real estate expert.
Agent Advice
Every owner of every property currently on the market with a salesperson wants to know what's going on with their campaign. They want to be well-informed. At the same time, there is always a lot to do in real estate and we need to be smart about
Agent Advice
This is Part 1 of a 2-part series. To read part 2, click here. We have all experienced the sudden feeling of challenge and competition that arises when a potential seller announces they are considering hiring a discount operator. We all have 1% salespeople working in our markets, attracting
Agent Advice
Open homes are your time to shine. Your chance to meet motivated buyers and sellers in your marketplace, ready to make real estate decisions. Salespeople who make the most of their open homes are able to supercharge their business by providing visitors with a positive, memorable experience. It takes a