What does it take to be successful in this job? The key is turning up. Be at the office early every day. Attend that community event. Call that past client. Follow up on that appraisal. Run that extra open home. Send that email newsletter. Don't overthink it. Just
In the world of real estate, scripts are our tools. When a builder finds a problem, they reach into their toolbox. When we find a problem, we delve into our knowledge bank to find the right words to encourage progress and counsel our clients through challenging situations. One key script
You've just completed your listing presentation, but the owners aren't quite ready to make a decision. How do you follow up to maximise your chances of winning the business? Step 1. Send a handwritten thank-you card When? Immediately after the appraisal. Script: "Thank you for
What could be better than owners calling you direct, asking you to come over and list their home? The experience of working in real estate changes entirely when we go from hunting for business, to attracting opportunity. Owners who seek you out because of your market profile are more willing
Inevitably, no matter how good you are at real estate, you will have situations where clients are frustrated with an outcome, process, situation or aspect of a property. When clients bring those situations to your attention, they are giving you a golden opportunity to protect your reputation and business moving
The goal of this guide is to encourage you to understand the value of every interaction you have with a member of the buying / selling public. Even those annoying 'how much do they want?' emails with no phone number 😏
I often get asked about using an ideal day or ideal week to enhance productivity. What is an ideal day exactly? It's the concept of structuring your standard real estate workday, to ensure you fit in all the important tasks which might otherwise fall by the wayside (like
When I first got into real estate way back in 2007, I had a bunch of training cassette tapes and CDs that I played on repeat in my car, featuring real estate legends like David Knox, Bob Wolff, Phil McGoldrick, Alison Aitken and many more. Having access to those recordings
It's worth putting in a little effort when it comes to settlement day gifts. If you can help your clients through the moving day process with minimal stress and thoughtful tokens of your appreciation, they are far more likely to refer you to friends and family in future.
Once we show owners we are on their side, and that we'll back them up whatever they decide to do, they can abandon their defensive mindset and open their minds to the benefits of accepting the offer and moving on with their lives.
You aren't selling a valuation service. You are selling a proven marketing process that will unlock the best possible price for your clients.
This is one of our Content Club feature articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post. The goal is to keep in touch with your database and generate appraisals.
Agent Advice
Most salespeople take a similar approach to social media - predominantly posting self-focused content like sold sticker selfies, testimonials, or 'look at all the awards I just won' announcements. While it's good to celebrate success, you may find that you can win more hearts and minds
Agent Advice
In those weeks when you constantly end up in reactive mode, content marketing can save the day. When all those other prospecting plans go out the window, you can send a lead-generating email newsletter to thousands of contacts with just a few clicks.
Agent Advice
The most powerful mindset to take into any job interview is one of total preparedness, completely free of any attachment to the outcome.
Agent Advice
The secret to success in a buyer's market is having a process to reintroduce your listing to potential buyers.
Agent Advice
The holy grail of real estate sales is to have owners call you in to sell high-quality, well-priced houses with zero competition from other salespeople. That's when you know you've cracked the code. Getting there takes work, but the reward is worth it. The key to
Agent Advice
To get established in real estate you have two key jobs: Build a database, and show everyone you are proficient at selling houses.
Agent Advice
We tend to think that a listing is worth 1 big commission. And that every appraisal that doesn't turn into a listing is worth nothing. But this is flawed logic.
Agent Advice
There is a place for delegation in real estate. In fact, delegating is critical if you want to free up your time to focus on high-value activities. But lately, I'm seeing a move towards a different kind of outsourcing. Companies believe you can outsource your prospecting and your
Agent Advice
As an industry, we are missing a golden opportunity to celebrate all the agents who add value to our teams, even if they don't consistently rank no.1 in sales.
Agent Advice
What you lack in experience, you must make up for with energy and market knowledge.
Agent Advice
If you walk into your office without a plan, you will end up part of someone else's plan.
Agent Advice
Because what's the point of succeeding in real estate if it comes at the cost of your relationships with the ones you love most?