Why having good systems can help grow your income
New listing checklist template available now. Scroll down for info.
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How to generate listings from buyer appointments
Grab a coffee, put your phone on silent and take a few moments to work on your business. You deserve it! This guide is available in written or audio form. Scroll down to keep reading, or click here to listen online, or search 'Agent Monday' on Spotify, Apple
Content Club - Five things to know before selling your home
Are you ready to generate more leads from your database? The key to turning your CRM into a listing-producing-machine is to regularly keep in touch with high quality, useful content that helps your clients make smart real estate decisions. Sharing useful information builds trust, helps generate referrals and increases your
Client giveaway that never goes out of date + How to make your offer stand out from the crowd
Content Club - 11 Affordable ideas to add value to your home
This is one of our Content Club feature articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website. The goal is to keep in touch with your database and generate appraisals.
The number one rule for real estate success
What does it take to be successful in this job? The key is turning up. Be at the office early every day. Attend that community event. Call that past client. Follow up on that appraisal. Run that extra open home. Send that email newsletter. Don't overthink it. Just
Scripts to help you close
In the world of real estate, scripts are our tools. When a builder finds a problem, they reach into their toolbox. When we find a problem, we delve into our knowledge bank to find the right words to encourage progress and counsel our clients through challenging situations. One key script
Appraisal follow-up plan
You've just completed your listing presentation, but the owners aren't quite ready to make a decision. How do you follow up to maximise your chances of winning the business? Step 1. Send a handwritten thank-you card When? Immediately after the appraisal. Script: "Thank you for
Three pillars of an attraction real estate business
What could be better than owners calling you direct, asking you to come over and list their home? The experience of working in real estate changes entirely when we go from hunting for business, to attracting opportunity. Owners who seek you out because of your market profile are more willing
How to handle complaints in your real estate business (podcast)
Inevitably, no matter how good you are at real estate, you will have situations where clients are frustrated with an outcome, process, situation or aspect of a property. When clients bring those situations to your attention, they are giving you a golden opportunity to protect your reputation and business moving
What to do with all those trademe enquiries
The goal of this guide is to encourage you to understand the value of every interaction you have with a member of the buying / selling public. Even those annoying 'how much do they want?' emails with no phone number 😏
Do you need an ideal day plan?
I often get asked about using an ideal day or ideal week to enhance productivity. What is an ideal day exactly? It's the concept of structuring your standard real estate workday, to ensure you fit in all the important tasks which might otherwise fall by the wayside (like
Agent Advice
How to use social media to generate listings
Most salespeople take a similar approach to social media - predominantly posting self-focused content like sold sticker selfies, testimonials, or 'look at all the awards I just won' announcements. While it's good to celebrate success, you may find that you can win more hearts and minds
Agent Advice
Why content marketing is the best way to grow your real estate business
In those weeks when you constantly end up in reactive mode, content marketing can save the day. When all those other prospecting plans go out the window, you can send a lead-generating email newsletter to thousands of contacts with just a few clicks.
Agent Advice
Secure more sales with Vendor Review Meetings (includes price reduction scripts)
You need a process to help owners understand where the market sees their home, and what fair market value looks like. Chances are they won't get there on their own! You need to take them on a journey.
Agent Advice
How to win your next appraisal in the first 5 minutes
The most powerful mindset to take into any job interview is one of total preparedness, completely free of any attachment to the outcome.
Agent Advice
The secret to real estate sales success in a buyer's market
The secret to success in a buyer's market is having a process to reintroduce your listing to potential buyers.
Agent Advice
How to be the only agent they call in
The holy grail of real estate sales is to have owners call you in to sell high-quality, well-priced houses with zero competition from other salespeople. That's when you know you've cracked the code. Getting there takes work, but the reward is worth it. The key to
Agent Advice
The step-by-step guide to building a real estate business.
To get established in real estate you have two key jobs: Build a database, and show everyone you are proficient at selling houses.
Agent Advice
How much is an appraisal worth to your business?
We tend to think that a listing is worth 1 big commission. And that every appraisal that doesn't turn into a listing is worth nothing. But this is flawed logic.
Agent Advice
AI in real estate: You can't outsource everything
There is a place for delegation in real estate. In fact, delegating is critical if you want to free up your time to focus on high-value activities. But lately, I'm seeing a move towards a different kind of outsourcing. Companies believe you can outsource your prospecting and your
Agent Advice
Yes we can fix real estate awards
As an industry, we are missing a golden opportunity to celebrate all the agents who add value to our teams, even if they don't consistently rank no.1 in sales.
Agent Advice
How to make your first sale in real estate
What you lack in experience, you must make up for with energy and market knowledge.
Agent Advice
How to grow your real estate business: Be proactive, not reactive
If you walk into your office without a plan, you will end up part of someone else's plan.