Agent Advice - The power of podcasts
It takes a bit of time to build up a following, but think about how powerful a marketing tool this would be once you have 50, 100, 200 or more subscribers? They'll hear your voice every week, providing them with high-value real estate advice.
A few months back I wrote an intro guide on real estate podcasts:
For those of you looking for a unique way to stand out from the crowd, I strongly recommend starting your own podcast.
Once you get the hang of it, they are easy to produce. You can use Agent Monday articles for your content and you don't have to worry about looking pretty like you would in a video. Heck, you can record podcasts in your underwear if you want to.
It's also free if you use an editing tool like Audacity and a host like Acast. Although it does pay to invest in a decent microphone.
To show you how this works, I recorded a podcast using one of our recent feature articles: When to adjust your asking price. The whole process (recording, uploading etc.) took me about 30 minutes.
To subscribe to the show, search 'Simply Property' on Spotify, Apple podcasts, Google podcasts or any popular podcast app.
I don't usually post Agent Monday content on my blog or on my Simply Property podcast channel because I want to keep those articles separate - they are just for you, my wonderful members! But I recorded this one to show you how easily you could turn one of our feature articles into a podcast.
What I love about podcasts is the ease of distribution. Now that I have uploaded that episode, it will be downloaded hundreds of times. The podcast host handles distributing it to Spotify, Apple podcasts, Google podcasts and all the other popular channels. And because this is evergreen content, it has a long shelf-life. It's up there working away, helping people out for as long as I leave it online.
It takes a bit of time to build up a following, but think about how powerful a marketing tool this would be once you have 50, 100, 200 or more subscribers? They'll hear your voice every week, providing them with high-value real estate advice.
When it comes time to sell, who are they going to call?
For more info, check out my previous guide on podcasts:
Do you have questions on this topic? Send me an email and I'll do my best to help.