What makes a good farming area?
If you can build your name and reputation in a specific suburb, that collection of streets can be a source of reliable business for years to come.
Real estate Farming Area = A geographical location where you focus your marketing efforts.
Choosing the right location for your farming area can make or break your business. If you can build your name and reputation in a specific suburb, that collection of streets can be a source of reliable business for years to come.
In our latest podcast, you'll learn how to choose an area that will maximise your sales, what kind of marketing pieces to drop and how often to deliver them.
Podcast:
Click here to listen (23 mins)
To subscribe to the show, or listen on your phone, search 'Agent Monday' on Spotify, Apple podcasts, Google podcasts or any popular podcast app.
Note: The podcast version contains info which is not in this written post. I recommend checking it out if you want the full story!
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It's tempting to think that in a world of social media and search engines, the old-school farming area marketing approach would be outdated. But I would argue the exact opposite. The best kind of real estate marketing is still a for sale sign with your name on it. A billboard that all the neighbours drive past and walk past that says you are doing the business.
Pick up a few listings in the same local area over a 3-6 month time frame and you become the go-to real estate salesperson in that area.
Focusing at least some of your marketing efforts on a particular farming area allows you to become an expert. You'll know about every single sale, who the local homeowners are, who's thinking of selling and what the best / worst streets are. That sort of knowledge is invaluable when you walk into a listing presentation up against the best your competition has to offer.
So, what makes a good farming area?
