Realtors: Here's what to do with an overpriced, hard-to-sell listing
There are no bad houses. There are just different houses. And every home would sell tomorrow at a certain price level. Therefore, every listing is a good listing, at the right price.
As salespeople, we run on hope and possibility. When a sale feels like a million miles away, it can be hard to get excited about the work involved in marketing a property.
In these situations, some realtors take aim directly at the owner's price expectations. Challenging their position right from the start.
Sadly, this approach simply alienates owners. Even if a sale is achieved, those owners aren't going to be recommending that realtor to friends and family. No one wants to be pressured into making a large financial decision.
