The next week is a critical time if you want to maximise your summer income. Consider this - homeowners in your area are about to have weeks off work. Family and friends will be visiting, and inevitably at some point, the conversation topic is going to turn to real estate.
If you want a team that consistently lists and sells, even in a challenging market, the strategies below will help. Not only that, you'll be building the type of environment salespeople don’t want to leave. 💡Salespeople - forward this to your manager or business owner. A Practical
Imagine having a marketing plan at your disposal that (if actioned consistently) could guarantee success. An achievable, step-by-step process you can follow, every week, that removes the guesswork and takes care of all your prospecting, marketing and lead generation. Would that be useful? Could it save you time? Increase your
If you want to bring in those big commission paydays, you've got to win the call-reluctance battle. This guide will show you how (includes scripts).
This is one of our Content Club feature articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post. The goal is to keep in touch with your audience and generate appraisals.
Some agents win listings by inflating appraisals. Smart agents win them with trust. Inside this week’s Agent Advice guide, you’ll learn how to front-foot unrealistic promises, educate owners with confidence, and shift every listing conversation from price to process. 💡Key Takeaway: Front-foot the conversation. Be transparent, educate your
This is one of our white label Content Club articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post. The goal is to keep in touch with your database and generate appraisals.
How many hours have you spent staring at a blank white page in Microsoft Word, trying to write an epic property advert but having no idea where to start? Don't worry, this is the norm. We've all been there. The easy way out is to jumble
Key Takeaway: Great service makes the unacceptable acceptable. When clients feel you’ve done everything possible, they’ll trust you - even if the final price falls short of their initial hopes.
If you want to beat out your competitors and win more listings, it pays to get on an owner's radar early in their selling process. Don't wait till they're at the interview stage. Start building a relationship when they are 6-12 months out from
What follows is a detailed guide to email newsletters — a deep dive into strategy, content, tools, and best practices. Think of this as your “newsletter playbook” — with more nuance and hands-on advice than a simple checklist. Why email newsletters still matter Email newsletters are still one of the most effective
A collection of thoughts, lessons, and reflections from my various training sessions around the country during the past few months. This market is an opportunity Many a salesperson has been beaten down by the hard slog nature of the market as it has been over the past few years. This
Agent Advice
This is Part 1 of a 2-part series. To read part 2, click here. We have all experienced the sudden feeling of challenge and competition that arises when a potential seller announces they are considering hiring a discount operator. We all have 1% salespeople working in our markets, attracting business
Agent Advice
Open homes are your time to shine. Your chance to meet motivated buyers and sellers in your marketplace, ready to make real estate decisions. Salespeople who make the most of their open homes are able to supercharge their business by providing visitors with a positive, memorable experience. It takes a
Agent Advice
One of our members recently asked where to find good scripts for working with Vendors. To make things easy, we thought we'd list our 12 best script-containing guides in one place, so you can access the answers you need. Knowing what to say, at just the right moment
Agent Advice
When it comes to advancing your real estate career, it's easy to get overwhelmed with all the possibilities. When in fact, all that really matters is how you answer one question: How many people will you reach this week? Specifically, how many people will you engage with via
Agent Advice
Most salespeople take a similar approach to social media - predominantly posting self-focused content like sold sticker selfies, testimonials, or 'look at all the awards I just won' announcements. While it's good to celebrate success, you may find that you can win more hearts and minds
Agent Advice
In those weeks when you constantly end up in reactive mode, content marketing can save the day. When all those other prospecting plans go out the window, you can send a lead-generating email newsletter to thousands of contacts with just a few clicks.
Agent Advice
You need a process to help owners understand where the market sees their home, and what fair market value looks like. Chances are they won't get there on their own! You need to take them on a journey.
Agent Advice
The most powerful mindset to take into any job interview is one of total preparedness, completely free of any attachment to the outcome.
Agent Advice
In a buyer's market, many properties won't sell in the first 3 weeks. In fact, many listings will take 60, or even 90 days to sell. Some will take 6+ months! During that time on market you and your vendors will overcome various challenges: crashed offers,
Agent Advice
The holy grail of real estate sales is to have owners call you in to sell high-quality, well-priced houses with zero competition from other salespeople. That's when you know you've cracked the code. Getting there takes work, but the reward is worth it. The key to
Agent Advice
To get established in real estate you have two key jobs: Build a database, and show everyone you are proficient at selling houses.Â
Agent Advice
We tend to think that a listing is worth 1 big commission. And that every appraisal that doesn't turn into a listing is worth nothing. But this is flawed logic.