Choosing the Right Agent Matters More Than the Market

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The key to unlocking a real estate business with consistent commission income is to build a machine that produces a steady stream of listing opportunities. That machine is your database combined with a regular communication strategy.

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Choosing the Right Agent Matters More Than the Market

When people talk about selling in today’s market, the conversation usually goes straight to timing or price:

Is it a good time to sell?
Should we wait?
Will buyers even show up?

Those questions make sense. But they often distract from the decision that actually has the biggest impact on the result you’ll get:

Who you choose to represent you.