Content Club - Why buyers come in low (and what it actually means)
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content.
This week's content tackles a moment every seller dreads: the low offer. It walks homeowners through why buyers open low, how to keep emotion out of their response, and why a low offer can actually work in their favour if it's used to create momentum with other interested buyers.
As we all know, owners usually react by digging in or being dismissive, when the smarter move is to treat it as the opening step in a negotiation, not the final word.
A few ways to put it to work this week:
- Send it to your database so any future sellers are educated on how to handle this critical part of the marketing process.
- Post the social version to Facebook or Instagram, it tends to generate good engagement since almost every owner has a low-offer story of their own.
- Use the letterbox version to fish for potential sellers that want to list with an expert, who understands real estate strategy and knows how to negotiate well in the current environment.
Spring is coming. Now is the time to take action and start filling your pipeline.
Andrew Duncan
Founder, Agent Monday
Why buyers come in low (and what it actually means)
After all the effort of getting your home ready for sale, an offer finally comes in and it's lower than you hoped. Maybe a lot lower. Your stomach drops, there's a flash of insult, and the instinct is to say no on the spot, or fire back with something like "tell them not to bother." Take a breath before you respond. In most cases, a low offer isn't the end of the process, it's the start of it.
Why buyers start low
Almost nobody offers their absolute ceiling price first. It's not personal, it's just how negotiation works. Buyers are protecting themselves. They don't want to look back in six months wondering if they left money on the table.
Some open low because a parent, a mate, or a property-investor cousin told them to "always start 10% under." Some genuinely aren't sure yet what the home is worth to them and are using the offer to test the water. Others are simply putting their number on the table today, expecting the rest of the negotiation to shape where it ends up.
None of that means they aren't a serious buyer. A low offer, handled badly, is often the reason a genuine buyer walks away. But handled well, it's often the start of a good result.
The full article plus the social media version and letterbox drop template are available to Agent Monday members.
Content marketing works through repetition. Useful information, sent to your database, posted on social media, dropped in letterboxes - consistently over time - is one of the most effective ways to build a pipeline of future listings.
Agent Monday exists to make that easy. Every week, paid members get a new article written for their clients, a social media version ready to post, and a letterbox flyer ready to print. Along with strategic guides, playbooks, scripts, and training resources to help you win.
