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Content Vault - Is It Worth Selling in Winter?

Andrew Duncan

Andrew Duncan

— 5 min read
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Content Vault - Is It Worth Selling in Winter?

This week's content vault article tackles a question that comes up a lot at this time of year: is winter actually a bad time to sell?

The short answer is no. But most homeowners assume it is, and that assumption is worth challenging. This article does that in a calm, practical way, without overselling the idea. It gives owners something useful to think about, and positions you as someone who gives straight answers rather than telling people what they want to hear.

It also includes a paragraph on the election, which I expect will resonate with a lot of your database right now. Many owners are in a holding pattern waiting to see what November brings. This article gives you a reason to reach out and gently shift that thinking.

If you have owners you have been following up who keep saying "maybe later in the year," this is a timely piece to send them directly with a short personal note.

Keep reading to access:

  • Ready-to-send, seller-focused content you can copy and paste into an email newsletter, or post on your social channels.
  • Pre-made image for sharing with the article and/or on socials
  • Social media optimised version of the article - ready to post now
  • Letterbox flyer ready to print and drop in your farming area (just add your photo)

Have an epic week,

Andrew Duncan

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In case you missed it, we recently published a guide on when coffee with a friend counts as prospecting. If cold-calling isn't your jam, this one is a must read.
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Copy and paste the text below into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post.

Is It Worth Selling in Winter?

Most people assume winter is the wrong time to sell. It's cold, the garden looks bare, daylight hours are short, and the general feeling is that buyers disappear until spring.

Here's the thing though - that assumption is exactly what can work in your favour.

Let me explain.

The competition drops sharply

When most sellers hold off until spring, the number of homes on the market stays low through the winter months. That means less competition for your property. Buyers who are actively looking in winter don't have as many options to choose from, which keeps attention on your home and reduces the chance of it getting lost in a crowded market.

In a spring market, buyers can afford to be picky. In winter, good homes stand out.

The buyers who show up are serious

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