Content Club - How to avoid overcapitalising when renovating your home
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content.
Owners who are 3 - 18 months out from selling are asking themselves a simple question: what is actually worth spending money on? This week's article answers it, and it gets you into that conversation early, before those owners have chosen who to call.
It works as an email to your database, a Facebook post, or a printed drop around your farm area. If you go the printed route, a few recent local sales attached to the back will support the "understand your market" section and show owners you know what buyers in their street are paying for.
The article finishes with an invitation to book a free consultation, so add your contact details before it goes out.
Scroll down for the full article, a Facebook version and a letterbox drop version.
Have an epic week!
Andrew Duncan
Founder, Agent Monday
PS. Keen to talk about your real estate business? Click here to book a free discovery call.
How to avoid overcapitalising when renovating your home
Before we get into the ins and outs of how to avoid overcapitalising, the first question you need to answer is:
How long do you plan to own this home?
If the answer is 1 - 5 years, then any renovation decisions should be made with future resale value in mind. On the flip side, if you plan to be in this home for 10+ years, then you can go all out. Add or change anything you want since you will get to enjoy the full benefit of any renovations you are about to complete.
If you are unsure of your timeframe, take a cautious approach and renovate with future buyers in mind.
Here are some more key points to consider...
The full article plus the social media version and letterbox drop template are available to Agent Monday members.
Content marketing works through repetition. Useful information, sent to your database, posted on social media, dropped in letterboxes - consistently over time - is one of the most effective ways to build a pipeline of future listings.
Agent Monday exists to make that easy. Every week, paid members get a new article written for their clients, a social media version ready to post, and a letterbox flyer ready to print. Along with strategic guides, playbooks, scripts, and training resources to help you win.
