Content Club - How to Sell Your Home
This week's article is one of the true evergreens, the fundamentals of preparing a home for sale, written in a way that's easy for any homeowner to follow and act on.
It covers the mindset shift owners need before they start (you only get one chance to make a first impression) and the four practical steps that make the biggest difference: decluttering, small improvements, quick repairs, and choosing an agent on substance rather than price.
It's a great one to have on hand for anyone in your database who's thinking about selling but hasn't committed to a plan yet. Send it as your main newsletter article this week, post the social version, and drop the pre-made flyer around your farm area.
Have an epic week!
Andrew
Have an epic week!
Andrew
PS. Keep sending your topic ideas through. We love your feedback.
How to sell a home
When it comes to selling your home, the first and most important principle to understand is:
You get one chance to do it right.
Houses are at their most popular when they first go on the market. So you want to avoid making initial compromises that could have a negative impact on the final result.
What does this look like in practice?
Make sure your price is right from the start. Invest in professional photography and put lots of information online to make it easy for buyers to fall in love with your property.
Many owners try and test the market first with an exceedingly high price expectation or poor quality marketing. Both of which can create a situation where you miss out on the best buyers in the market, jeopardising your ability to secure a premium result.
The next most important principle:
