Agent Advice

How to win your next appraisal in the first 5 minutes

The most powerful mindset to take into any job interview is one of total preparedness, completely free of any attachment to the outcome.

Andrew Duncan

03 Jun 2024 — 5 min read

Photo by Kenny Eliason / Unsplash

Appraisals and listing presentations are the ultimate job interview. Here are our top tips to win the business from the moment you walk in the door...

Take the right information with you.

Your first job in any appraisal situation is to establish proficiency and build trust. You can do this by knowing the local market better than anyone else.

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This is one of our Content Club feature articles. Copy and paste the text into your newsletter, latest listing emails, social media channels, or add it to your website as a blog post. The goal is to keep in touch with your audience and generate appraisals.

How to compete with over-inflated appraisals (scripts + strategy)

Some agents win listings by inflating appraisals. Smart agents win them with trust. Inside this week’s Agent Advice guide, you’ll learn how to front-foot unrealistic promises, educate owners with confidence, and shift every listing conversation from price to process. 💡Key Takeaway: Front-foot the conversation. Be transparent, educate your