Agent Advice

Send this out now to get more January listings

Andrew Duncan

12 Dec 2025 — 3 min read

The next week is a critical time if you want to maximise your summer income.

Consider this - homeowners in your area are about to have weeks off work. Family and friends will be visiting, and inevitably at some point, the conversation topic is going to turn to real estate. For many of your local owners, selling will be on the horizon, and the Christmas holiday is often when key real estate decisions are made.

So what can you do to ensure that when they think about making a move, your name comes to mind?

💡

Now is the time to increase your communication. Even though many owners are distracted with other things, the payoff of staying in touch can be huge.

While other agents have switched into holiday mode, you can be filling your pipeline for early next year.

Not sure what to say?

We've got you covered. Simply get the following letter out to homeowners in your area, using whatever means necessary.

Print it out on letterhead, attach your business card and drop it in your farm area. Extra points if you attached a recent success story, client testimonial or case study.
Attach it to all your open home flyers for this weekend.
Email it to your database. Especially past clients, past appraisals and potential sellers.
Post it on your social media channels. Scroll down for a Facebook / Instagram optimised version.

The bonus is, this letter is designed to generate appraisals before Christmas, where possible. Which might make you a bit busier next week, but will mean you can relax more over the holiday break, knowing your pipeline is looking healthy.

Thinking about selling in early 2026?

Dear Homeowner,

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