Agent Advice
How to handle the 6 most common "now is not a good time to sell" objections
Six word-for-word scripts plus email templates for handling the conversations that make or break a listing.
Agent Advice
When Coffee With a Friend Counts as Prospecting
Quick question: who are the five people in your life who have referred you the most business? If you can name them without thinking too hard, that is a good sign. It means you already know who your platinum clients are. If you are drawing a blank, that is important
Agent Advice
The price reduction conversation: a step-by-step guide for real estate agents
Agent Advice
Most agents reach fewer than 100 people a week. Here's how to reach 1,000+
This is a practical guide to building the visibility that consistently attracts high-quality listing opportunities. Why visibility is the missing piece Most agents reading this are genuinely good at their job. They do right by their clients, run solid campaigns, and have a decent reputation in their market. The
Agent Advice
How to Rank on Google as a Real Estate Agent (Without Paying for Ads)
One of the best ways to make yourself visible on Google is to register yourself as a local business. It's free and easy to set up, and it does two things that can directly impact your listing pipeline. First, when someone searches your name, your Google Business listing
Agent Advice
The Open Home Advantage: How to Turn Sundays Into Your Best Listing Strategy
Most agents treat open homes as a necessary part of selling a property. Get through it, tick the box, report back to the vendor. That's a missed opportunity of the first order. Open homes are the single best face-to-face marketing tool available to a real estate
Agent Advice
6 Resources That Can Change Your Real Estate Business in the Next 3 Months
Most real estate agents don't have a skills problem. They have a systems problem. They know they should be following up past appraisals more consistently. They know they should be sending a newsletter. They know they need a better answer when someone says "another agent appraised it
Agent Advice
How to Succeed in Real Estate with ADHD
A lot of the most successful real estate agents I know have ADHD. The curiosity, the fast talking, the ability to read a room, the relentless energy at an open home, the big ideas, the way you can hyperfocus on a listing campaign and make it sing, these aren'
Agent Advice
How to reconnect with your database
The key to unlocking a real estate business with consistent commission income is to build a machine that produces a steady stream of listing opportunities. That machine is your database combined with a regular communication strategy.
Agent Advice
The single best piece of direct mail I've ever used
Over the years I've tried a lot of different prospecting letters. Some worked reasonably well. Others fell into the 'awareness-building' category. But one stands out above everything else I tried. It's the 'We Have a Buyer' letter, and at one point
Agent Advice
Who's Dating Your Database?
💡Key Takeaway: If you don't nurture your human connections, someone else will. The most valuable asset in your real estate business is the people who already know, like, and trust you. I can't remember where I first heard it, but here's a piece of
Agent Advice
Burnout in Real Estate: How to Recognise It and Get Through the Day
Do you ever feel like you used to love this job, and you can't quite remember when that changed? Maybe it's not one big thing. Maybe it's just the accumulation: the deals that fell over, the clients who went elsewhere, the weekends that weren&