Agent Advice
In the world of real estate, scripts are our tools. When a builder finds a problem, they reach into their toolbox. When we find a problem, we delve into our knowledge bank to find the right words to encourage progress and counsel our clients through challenging situations. One key script
Agent Advice
You've just completed your listing presentation, but the owners aren't quite ready to make a decision. How do you follow up to maximise your chances of winning the business? Step 1. Send a handwritten thank-you card When? Immediately after the appraisal. Script: "Thank you for
Agent Advice
What could be better than owners calling you direct, asking you to come over and list their home? The experience of working in real estate changes entirely when we go from hunting for business, to attracting opportunity. Owners who seek you out because of your market profile are more willing
Agent Advice
You aren't selling a valuation service. You are selling a proven marketing process that will unlock the best possible price for your clients.
Agent Advice
A few weeks back we published a guide titled 'how to beat the discount agents - part 1'. This came about because I was hearing from a number of coaching clients that they were finding it hard to protect their fee at listing time. In a market where
Agent Advice
This is Part 1 of a 2-part series. To read part 2, click here. We have all experienced the sudden feeling of challenge and competition that arises when a potential seller announces they are considering hiring a discount operator. We all have 1% salespeople working in our markets, attracting business
Agent Advice
In those weeks when you constantly end up in reactive mode, content marketing can save the day. When all those other prospecting plans go out the window, you can send a lead-generating email newsletter to thousands of contacts with just a few clicks.
Agent Advice
You need a process to help owners understand where the market sees their home, and what fair market value looks like. Chances are they won't get there on their own! You need to take them on a journey.
Agent Advice
The most powerful mindset to take into any job interview is one of total preparedness, completely free of any attachment to the outcome.
Agent Advice
If you want to seal the deal in your next listing presentation, walk in there armed with stats that no other salesperson will bother to find.
Agent Advice
The holy grail of real estate sales is to have owners call you in to sell high-quality, well-priced houses with zero competition from other salespeople. That's when you know you've cracked the code. Getting there takes work, but the reward is worth it. The key to
Agent Advice
We tend to think that a listing is worth 1 big commission. And that every appraisal that doesn't turn into a listing is worth nothing. But this is flawed logic.