Agent Advice
Agent Advice
How to choose the right selling method (and win more listings)
You've just finished a great appraisal. The owners like you. Then you say "I think we should auction this" and watch their faces drop. "We'll never do an auction," they respond. You've just lost the listing - and you didn&
Agent Advice
How to Become a Referral Magnet
A Practical Guide to Building a Referral-Led Real Estate Business. Key Takeaway: Referrals don’t happen by accident. They are the result of how you show up, what you say about the market, and how people feel after interacting with you. Why Referral Businesses Are Different Attraction agents know the
Agent Advice
Increasing your listing confidence (includes scripts)
I was working with one of my coaching clients last week on how to build their listing confidence, and I thought you might like to know some of the strategies we discussed. We all go through periods where our confidence takes a dip. It's natural and normal, especially
Agent Advice
Scripts to help you close
In the world of real estate, scripts are our tools. When a builder finds a problem, they reach into their toolbox. When we find a problem, we delve into our knowledge bank to find the right words to encourage progress and counsel our clients through challenging situations. One key script
Agent Advice
Appraisal follow-up plan
You've just completed your listing presentation, but the owners aren't quite ready to make a decision. How do you follow up to maximise your chances of winning the business? Step 1. Send a handwritten thank-you card When? Immediately after the appraisal. Script: "Thank you for
Agent Advice
Three pillars of an attraction real estate business
What could be better than owners calling you direct, asking you to come over and list their home? The experience of working in real estate changes entirely when we go from hunting for business, to attracting opportunity. Owners who seek you out because of your market profile are more willing
Agent Advice
Scripts for competing against inflated appraisals
You aren't selling a valuation service. You are selling a proven marketing process that will unlock the best possible price for your clients.
Agent Advice
How to beat the cheaper agents (part 2)
A few weeks back we published a guide titled 'how to beat the discount agents - part 1'. This came about because I was hearing from a number of coaching clients that they were finding it hard to protect their fee at listing time. In a market where
Agent Advice
How to beat the discount agents (part 1)
This is Part 1 of a 2-part series. To read part 2, click here. We have all experienced the sudden feeling of challenge and competition that arises when a potential seller announces they are considering hiring a discount operator. We all have 1% salespeople working in our markets, attracting business
Agent Advice
Why content marketing is the best way to grow your real estate business
In those weeks when you constantly end up in reactive mode, content marketing can save the day. When all those other prospecting plans go out the window, you can send a lead-generating email newsletter to thousands of contacts with just a few clicks.
Agent Advice
Secure more sales with Vendor Review Meetings (includes price reduction scripts)
You need a process to help owners understand where the market sees their home, and what fair market value looks like. Chances are they won't get there on their own! You need to take them on a journey.