Real estate agents: Here's what to put in your pre listing kits
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The phone rings and it's a potential vendor. Hurray!
You book an appointment and start researching, excited to find out if it's an attractive property.
Stop! Before you go too far, remember to put together a pre-listing kit and get it in front of the owner asap.
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What is a pre-listing kit?
Simply a set of materials that you send out to an owner before your first appointment*. This info should set the scene for your meeting and provide the owner with any info you want them to read before you arrive. It might include information on you, your company, and the current market, plus testimonials.
*It's not a pre-listing kit if you just take it along to the appointment. To win hearts and minds, you need to get it in the seller's hands as early as possible.
Why use a pre-listing kit?
A pre-listing kit shows your potential seller that you are organised, professional, and that you prioritise their business.
Yes, it can be hard to put them together when you're busy. And it's challenging to get it delivered quickly. Plus, it's awkward when you knock on the owner's door unannounced to drop off an unmarked box.
But the benefits far outweigh the hassle.
Owners who receive a pre-listing kit are more likely to believe in your ability to get the job done to a high standard. It sets the scene for your meeting by establishing your proficiency, giving you a head start over your competitors.
