Agent Advice: A simpler way to think about marketing yourself
In case you are new to Agent Monday, be sure to check out our most popular advice guides:
- 9 ways to turn your last sale into more listing opportunities
- Listing refresh checklist - how to generate more buyer enquiry
- How to write compelling property adverts
- Advice on hiring personal assistants
- How to make your email newsletter stand out
A simple marketing plan that works
In real estate, the number of marketing options available to us can become overwhelming. Everything from printed flyers to social media, posted newsletters to blog posts, recipe cards to Google display network advertising.
We get bombarded with choices and this can lead to two possible outcomes:
Outcome 1. Paralysis by analysis.
We have so many options that we delay choosing one. We fear making the wrong choice and feel as though we need to undertake more research before taking the plunge.
It's always tempting to keep searching for the silver bullet before making a start, but all that time you spend looking for a better flyer template or trying to decide between Facebook and Instagram is time you could be spending getting your message in front of potential sellers.
Outcome 2. We give up and move on to quickly.
The key to marketing is repetition and consistency, whichever channel we choose. When we are faced with an abundance of choices, we tend to get bored quickly and switch focus away from our current marketing methods before giving them a chance to actually work.
Question: Have you ever started dropping flyers in one area, only to give up after 1 or 2 months? Or worse, after 1 drop?
Don't beat yourself up, it's only natural in our fast-paced world to feel like we constantly need to embrace the 'new-new-thing'.
One of the antidotes to this lack-of-focus problem is to have a plan that you believe in.
The best plans are simple, easy to follow and don't take up a lot of time to execute. I'm going to give you a simple way to think about marketing that can tick these boxes and simplify your marketing in future, so you can spend less time thinking 'what am I going to do this month?' and more time working with actual buyers and sellers.
