Agent Advice: How often should I email my database?
If you email more often, you will get unsubscribes. But this is counter-balanced by the benefit you'll receive by keeping in touch more often with clients who are open to receiving your message.
If there is one question that comes up more often than anything else when I speak to real estate salespeople, it's this:
Q: How often should I be emailing my database?
Look most good questions, the answer depends.
Many agents start answering the question above with concerns around upsetting people. Their focus is on figuring out the balance between keeping in touch and pissing people off.
The problem is, most salespeople over-estimate the negative repercussions of emailing too often.
