How to compete with agents who over-promise and under-deliver

How to compete with agents who over-promise and under-deliver
Photo by Will Francis / Unsplash

One of our members recently asked: How do we overcome agents who use inflated appraisals, discount commission rates and 'free' marketing plans to win business?

In other words, how do we overcome competitors who over-promise and under-deliver?

In our latest podcast episode, I share my strategic thoughts on winning listings against this sort of competition, along with loads of scripts you can use in your next listing presentation.

Click here to listen (17 mins).

To listen on your phone, or download the episode for later, search 'Agent Monday' on Spotify, Apple podcasts, Google podcasts or any popular podcast app.

Advice to help you overcome crappy competition...

Agent Advice - How to get more vendor-paid advertising
Agent Monday - Real Estate Experts
Listing Tool: Introducing the ‘Agent Scoring Matrix’
The magic of the agent scoring matrix is that it provides equal importance to all aspects of a salesperson’s proposal, not just commission rate and appraisal range.
Win more listings with 5-star appraisals
Most agents spend far more time worrying about what price to appraise a property at, rather than thinking about how they can add value to the owner’s journey and provide an exceptional level of service.
23 Questions to win your next Real estate listing presentation
Rather than worrying about how good you are at closing, or whether you’ll get the appraisal range wrong, focus on understanding what your client is trying to achieve. Then, provide tips and advice specific to their situation.