Content Club: How to Avoid Underselling Your Home
This week's content club article is one of those evergreen pieces that works in any market, at any time of year.
It's written for homeowners, and it answers a question almost every seller has at some point: am I leaving money on the table?
The article covers four mistakes that cost vendors real money - choosing the wrong agent, cutting corners on marketing, making viewings difficult, and underestimating the impact of presentation. It's practical, it's direct, and it's the kind of content that builds trust with the people in your database who are quietly thinking about selling.
Keep reading to access:
- Ready-to-send, seller-focused content you can copy and paste into an email newsletter, or post on your social channels.
- Pre-made image for sharing with the article and/or on socials
- Social media optimised version of the article - ready to post now
- Letterbox flyer ready to print and drop in your farming area (just add your photo)
Have an epic week,
Andrew Duncan
How to Avoid Underselling Your Home
Most owners only sell a home once or twice in their lives. That's not enough practice to know what separates a great result from an average one. Here are four mistakes worth avoiding if you want to walk away with the best price the market can offer.
Mistake 1. Choosing an agent who just wants it gone.
Not every agent is working toward the same outcome you are. Some are focused on turnover, knocking listings over quickly to keep their pipeline moving. The best prices come from buyer competition, from two or more people wanting the same property at the same time and neither wanting to miss out. That doesn't happen by accident. It takes a deliberate marketing strategy and an agent who knows how to build momentum.
You might feel confident saying "we won't take less than X no matter what." But you can only turn down the offers your agent is good enough to generate. A poor agent simply limits your options before the conversation about price even starts.
