We all want to find that secret weapon that brings in bucketloads of listings and sales. The prospecting approach that consistently generates appointments, or the script that has owners racing to sign our listing authority.
We get attracted to new marketing ideas and jump into strategies thinking "Maybe this will be the one..."
Real estate professionals are dream clients for marketing agencies selling Google ads, newspaper profiles, billboards and bus backs. Hope springs eternal in our eyes and we'll spend thousands of dollars searching for that silver bullet which makes our lives easier and brings in the big bucks.
Reluctantly, I must tell you that in my experience, these 'silver bullets' are usually nothing more than expensive experiments, or even worse - vanity projects masquerading as marketing.
The only real silver bullet in real estate is leverage.
Leverage - "to use (something) to maximum advantage"
If you want to grow your income and/or free up your time, leverage everything you do to achieve maximum benefit.
Specifically, leverage your past success, your time, and your marketing.
Leverage every sale
Are you doing everything you can to turn each of your past sales into new listings? Use these 9 ideas to leverage your success into more business: