Content Club - Don't judge a house by its days on market
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content.
This week's feature article tackles one of the most common questions buyers ask, and one that's coming up more often right now: "Why has it been on the market so long?"
With the market flatter than it was a couple of years back and campaigns stretching longer, plenty of buyers are second-guessing homes that have simply had a slower run, not a problematic one.
It's a genuinely useful piece to have on hand at the moment. Rather than reassuring buyers on the spot with a throwaway comment, this gives you a proper, credible answer you can point them to.
A few ways to put it to work: send it to your email database as this week's newsletter, since it's relevant to nearly every active buyer on your list. It also works well as a letterbox drop through areas with a few longer-running listings nearby, or as a direct send to buyers who've gone quiet on a property because they've talked themselves out of it over time on market.
It's also worth handing out at your own open homes if you're carrying a longer campaign. It gives buyers a reason to keep an open mind rather than write the place off before they've given it a chance.
Have an epic week,
Andrew Duncan
Founder, Agent Monday
PS. Interested in personal coaching, or training for your team? Click here to book a free discovery call.
Don't judge a house by its days on market
If you've been house hunting lately, you've probably had this thought at least once: "This place looks great, but it's been listed for months. What's wrong with it?"
It's one of the most common questions I get asked by buyers, and right now it's coming up more than usual. The market has cooled off a bit over the last while, and homes that might have sold in three weeks a couple of years ago are now often taking 2 months, sometimes longer.
Here's the thing though. A longer time on the market doesn't necessarily mean there's something wrong with the property. It usually just means one of a few very normal things has happened.
The price took a while to find its level
Most vendors start a little optimistic. That's just human nature. Nobody wants to underprice their biggest asset. So the first few weeks on the market are often a bit of price discovery. Buyers give feedback, the agent relays it back to the owner, and eventually the price settles into a spot the market actually agrees with. That process can easily eat up six to eight weeks before the "real" campaign even starts.
The full article plus the social media version and letterbox drop template are available to Agent Monday members.
Content marketing works through repetition. Useful information, sent to your database, posted on social media, dropped in letterboxes - consistently over time - is one of the most effective ways to build a pipeline of future listings.
Agent Monday exists to make that easy. Every week, paid members get a new article written for their clients, a social media version ready to post, and a letterbox flyer ready to print. Along with strategic guides, playbooks, scripts, and training resources to help you win.
