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Agent Advice
Whatever you do, don't quit
I'm hearing a consistent theme from salespeople: The market is quiet. Buyers are cautious, sellers are hesitant, and we're deep into winter with an election coming up later in the year. A few have even told me, quietly, that they're wondering whether it'
Agent Advice
How to win listings from Facebook with a small following (without the $1,000 videos)
If your Facebook business page sits somewhere between 100 and 300 likes, with a few hundred personal friends on top, you've probably wondered whether social media is worth the effort at all. The honest answer is yes, but not in the way most agents are sold it. In
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Content Club - Don't judge a house by its days on market
Agent Monday helps real estate professionals create predictable growth with proven systems, scripts, and ready-to-use marketing content. Learn more (7-day free trial available) This week's feature article tackles one of the most common questions buyers ask, and one that's coming up more often
Agent Advice
How to handle quiet open homes
Every agent gets them. You've prepped the home, put out the signs, given up part of your weekend, and then two groups wander through in an hour and neither says much. In this market it happens more than we'd like. The difference between a good agent
Your Database is a Goldmine. Here's how to Use It.
A practical, step-by-step system for turning the contacts you already have into a steady stream of listings. Audio version The key to unlocking a real estate business with consistent commission income is building a machine that produces a steady stream of listing opportunities. That machine is your database,
Agent Advice
Two agents, same office, very different Novembers
Picture two salespeople working out of the same office, in the same market, at roughly the same level. It's July. The market is quiet-ish. Winter listings are grinding along. Agent one decides the smart move is to conserve energy and wait for spring. The listings will come
sellers
Content Club - How to Sell Your Home
This week's article is one of the true evergreens, the fundamentals of preparing a home for sale, written in a way that's easy for any homeowner to follow and act on. It covers the mindset shift owners need before they start (you only get one chance
Agent Advice
How to Approach Deadlines When You Have No Offers (Scripts + Strategy)
You've set a tender, Auction or deadline sale date. It's getting close, fast, and you've got no interest on the property. You're about to go and see the owners, and you've got nothing to show them. This is one of
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Content Club - Get Your Price Expectation Right and Sell With Confidence
This week's article covers one of the trickiest conversations you'll have with potential sellers - what price to realistically expect in a market that's been flat for a while now. It's timely because plenty of owners are still anchoring their expectations to a
Agent Advice
How to use podcast advertising to build your real estate profile
Something a little different for you this week. We talk a lot about the marketing channels most agents already know: email, social, letterbox drops, phone calls. This week I want to point you at one that almost nobody in our industry is using well yet, which is exactly why it
Agent Advice
Playing the long game in a tough market
When sentiment shifts, and it always does, the listings don't get evenly distributed. They flow to the agents who stayed front of mind.