Agent Advice
A Practical Guide to Building a Referral-Led Real Estate Business. Key Takeaway: Referrals don’t happen by accident. They are the result of how you show up, what you say about the market, and how people feel after interacting with you. Why Referral Businesses Are Different Attraction agents know the
Agent Advice
This is it - your last working week of the year. Most agents have already switched off by now, leaving you with a golden opportunity: You can maximise your summer income by making a few smart moves before you sign off for 2025. For many homeowners in your area, selling
Agent Advice
The next week is a critical time if you want to maximise your summer income. Consider this - homeowners in your area are about to have weeks off work. Family and friends will be visiting, and inevitably at some point, the conversation topic is going to turn to real estate.
Agent Advice
If you want a team that consistently lists and sells, even in a challenging market, the strategies below will help. Not only that, you'll be building the type of environment salespeople don’t want to leave. 💡Salespeople - forward this to your manager or business owner. A Practical
Agent Advice
Imagine having a marketing plan at your disposal that (if actioned consistently) could guarantee success. An achievable, step-by-step process you can follow, every week, that removes the guesswork and takes care of all your prospecting, marketing and lead generation. Would that be useful? Could it save you time? Increase your
Agent Advice
If you want to bring in those big commission paydays, you've got to win the call-reluctance battle. This guide will show you how (includes scripts).
Agent Advice
Some agents win listings by inflating appraisals. Smart agents win them with trust. Inside this week’s Agent Advice guide, you’ll learn how to front-foot unrealistic promises, educate owners with confidence, and shift every listing conversation from price to process. 💡Key Takeaway: Front-foot the conversation. Be transparent, educate your
Agent Advice
How many hours have you spent staring at a blank white page in Microsoft Word, trying to write an epic property advert but having no idea where to start? Don't worry, this is the norm. We've all been there. The easy way out is to jumble
Agent Advice
Key Takeaway: Great service makes the unacceptable acceptable. When clients feel you’ve done everything possible, they’ll trust you - even if the final price falls short of their initial hopes.
Agent Advice
What follows is a detailed guide to email newsletters — a deep dive into strategy, content, tools, and best practices. Think of this as your “newsletter playbook” — with more nuance and hands-on advice than a simple checklist. Why email newsletters still matter Email newsletters are still one of the most effective
Agent Advice
A collection of thoughts, lessons, and reflections from my various training sessions around the country during the past few months. This market is an opportunity Many a salesperson has been beaten down by the hard slog nature of the market as it has been over the past few years. This
Agent Advice
Every Monday, my main priority is to send this newsletter. But some days, it just doesn't happen. Writing, like marketing and prospecting, requires a level of creativity, and sometimes (usually when I've had too much coffee) that creative spark just doesn't fire. I can