Agent Advice
Agent Advice
How to Build a Real Estate Email Newsletter That Generates Appraisals
Most real estate agents know they should be sending an email newsletter. Very few actually do it consistently, and even fewer do it in a way that generates real business. This guide will show you exactly how to build a newsletter that keeps you top-of-mind with potential sellers, positions you
Agent Advice
High-Leverage Marketing for Real Estate Agents
Every year I get asked the same question: “What should I be focused on right now?” And in 2026, it’s this: stop trying to do more. Start doing things that reach further. High-leverage marketing means one action that reaches many people. It compounds. It builds your authority. And most
Agent Advice
Three pillars of an attraction real estate business
What could be better than owners calling you direct, asking you to come over and list their home? The experience of working in real estate changes entirely when we go from hunting for business, to attracting opportunity. Owners who seek you out because of your market profile are more willing
Agent Advice
How to handle complaints in your real estate business (podcast)
Inevitably, no matter how good you are at real estate, you will have situations where clients are frustrated with an outcome, process, situation or aspect of a property. When clients bring those situations to your attention, they are giving you a golden opportunity to protect your reputation and business moving
Agent Advice
What to do with all those trademe enquiries
The goal of this guide is to encourage you to understand the value of every interaction you have with a member of the buying / selling public. Even those annoying 'how much do they want?' emails with no phone number 😏
Agent Advice
Real Estate Settlement Gift Ideas
It's worth putting in a little effort when it comes to settlement day gifts. If you can help your clients through the moving day process with minimal stress and thoughtful tokens of your appreciation, they are far more likely to refer you to friends and family in future.
Agent Advice
The importance of keeping it simple in real estate
When it comes to advancing your real estate career, it's easy to get overwhelmed with all the possibilities. When in fact, all that really matters is how you answer one question: How many people will you reach this week? Specifically, how many people will you engage with via
Agent Advice
How to use social media to generate listings
Most salespeople take a similar approach to social media - predominantly posting self-focused content like sold sticker selfies, testimonials, or 'look at all the awards I just won' announcements. While it's good to celebrate success, you may find that you can win more hearts and minds
Agent Advice
How to design a marketing plan to grow your real estate sales business
By the end of this process, you will have an action plan you can follow with specific, effective activities designed to consistently generate appraisal leads.
Agent Advice
Understand your target market and grow your income
Help your target market answer their biggest questions and you'll massively increase your chances of winning the listing.
Agent Advice
The only silver bullet in real estate sales
If you want to grow your income and/or free up your time, leverage everything you do to achieve maximum benefit.