Agent Advice

Your database is a goldmine (if you use it)

Andrew Duncan

16 Feb 2026 — 4 min read

One of the most common things I hear from agents is:

“I know I should email my database… I just don’t know what to send.”

So they don’t send anything.

And that’s a shame - because your database is a goldmine sitting there quietly, waiting to help you prosper.

I’ve tried a lot of marketing methods over the years. Door knocking. Social. Print. Prospecting blitzes. They all have their place. But email is still one of the highest leverage tools we have in real estate.

You can stay in front of hundreds or thousands of people in a matter of minutes. Even when you’re busy. Even when you’ve got listings on. Even when life gets chaotic.

As I mentioned in the podcast on why you should be sending more emails, they are like insurance for your business. Email marketing keeps your name showing up consistently. It builds familiarity. And when the time comes for someone to sell, you’re not a stranger - you’re the agent who’s been educating them for months (or years).

The big mistake most agents make?

They send “Just Listed” emails.

That’s not enough.

Most of your database isn’t buying right now. They’re living. Renovating. Watching the market. Thinking “maybe next year.”

So you need content that’s useful whether they’re moving tomorrow or not moving for five years.

That’s why we’ve created a library of lead-generating articles you can simply copy and paste into your next newsletter.

Some of our most popular articles targeting sellers include:

And for buyers:

These aren’t sales pitches. They’re education pieces.

💡

There are 100+ more articles just like these in our content library.

They help homeowners understand the market.
They build your proficiency.
They position you as the calm, knowledgeable voice in your area.

When someone receives that kind of content regularly, they don’t just remember your name - they start to believe you’re good at what you do.

That’s the shift.

The long-game reality

A buyer who visits your open home today might buy through someone else next month… but if you keep sending useful emails, they could list with you in three years.

I’ve seen it happen countless times for my coaching clients, and I personally built a 7-figure GCI business using this strategy.

If you’ve ever wanted to email your database but didn’t know what to say, the content is already there for you.

Keep it simple. Keep it consistent.

Your database isn’t just a list of 'contacts'.
It’s a future pipeline of sellers who just need to hear from you often enough to trust you.

Have an epic week!

Andrew Duncan

P.S. The difference between agents who “mean to email their database” and agents who actually do it is simple: content. That’s what the paid plan solves. If you’re serious about building an attraction business this year, jump in.

Learn more