Agent Advice
In the aftermath of the Global Financial Crisis, I stumbled upon a marketing strategy that unlocked consistent commission income and a never-ending supply of listing opportunities. With zero cold-calling or knocking on doors.
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Use these content marketing strategies to position yourself as THE go-to real estate expert in your local market.
Agent Advice
You can only call so many people in a day. Email newsletters let you keep in touch with thousands of people, while you work closely with your clients who are making moves right now.
Technology is disrupting every industry, mostly in positive ways. Real estate is no different and the market is ready for more transparency and more consistency of service.
Agent Advice
Agent Advice
This is a practical guide to building the visibility that consistently attracts high-quality listing opportunities. Why visibility is the missing piece Most agents reading this are genuinely good at their job. They do right by their clients, run solid campaigns, and have a decent reputation in their market. The problem
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Most property owners won't be receptive to cold-calling or door-knocking. So a softer approach is called for. That's where content marketing comes in. Consistently sharing articles like the one below with your database and farming area is the ideal way to keep in touch, position yourself
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Agent Advice
Most agents treat open homes as a necessary part of selling a property. Get through it, tick the box, report back to the vendor. That's a missed opportunity of the first order. Open homes are the single best face-to-face marketing tool available to a real estate salesperson. Where
Agent Advice
Most real estate agents don't have a skills problem. They have a systems problem. They know they should be following up past appraisals more consistently. They know they should be sending a newsletter. They know they need a better answer when someone says "another agent appraised it
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This week's content vault article is a practical guide for buyers who want to figure out what a property is potentially worth before making an offer. It's also a great piece to have in your toolkit if you work with first-home buyers, out-of-town purchasers, or anyone