Agent Advice

Guides to help you succeed in real estate, grow your business and perform at your very best. New guides added weekly.

Letting go of Christmas card anxiety
As much as I love email newsletters, I believe that in a world of online marketing, hand-written cards stand out. What’s important is that you zig when others are zagging. If everyone else is sending a Christmas card, send a ‘Happy New Year’ card. Your message will stand out more that way.
Do you know where your business is coming from?
Make sure you spend the majority of your prospecting/connection time on the people that are making you successful.
Real estate giveaway ideas
Everyone knows you can get a branded pen and a fridge-magnet notepad. But what if you want something a little more memorable? More creative? The choices are endless and the challenge is finding something that suits everyone.
Agent Advice: Mental health tips for real estate (part 2)
It was rewarding to learn that last week’s advice guide on mental healthresonated with many of you. In case you missed it, here’s the link: Agent Advice: Mental health tips for real estate successReal estate is abrilliant business to be in. There is always demand for ourservices, wegenerally don…
Agent Advice: Mental health tips for real estate success
Real estate is a brilliant business to be in. There is always demand for ourservices, we generally don’t have to chase late payment of invoices, there arevery few barriers to entry and we get paid well for what we do! It’s a career that offers freedom, variety and connection. But success can bea…
Agent Advice: Resources that helped me succeed in real estate
* For taking notes and keeping track of property details: Evernote [https://evernote.com/] This is where I keep notes on everything. In real estate, I used it to takenotes and photos at appraisals and listing presentations. These notes then syncacross all your devices. So you can add them on …
How to improve your phone conversations
Don’t listen with the intent to respond. Listen with the intent to understand. If you find yourself thinking about what to say next, before they have finished talking, then you aren’t actively listening as well as you should be.
How often should I email my database?
If you email more often, you will get unsubscribes. But this is counter-balanced by the benefit you’ll receive by keeping in touch more often with clients who are open to receiving your message.
Agent Advice: What to give out at open homes
Open homes are our show-room, our ‘front of house’. It’s the single best opportunity you have to met large numbers of people in one place and have engaging one-on-one conversations about their needs and desires.
Agent Monday High Performance Network
One of our goals for Agent Monday is to create a network of high-performancereal estate professionals who support each other to grow and improve. Most of our members are spread out all over the world and are not in directcompetition with each other. This is an ideal situation from which we could…
Agent Advice: The 2-hour work week prospecting plan
The more often you contact people, whether it’s in person, via phone, text, email, snail-mail, social media, or via open homes, the more likely you are to have business in your pipeline in 2, 3, 4 months time and beyond.
Agent Advice: How to Hire a Buyers Agent
In this article we’ll cover all the factors you need to consider when adding a buyers agent to your team. Including: Pay schemes, whether to hire a rookie, part time vs full time, job description and more.
Agent Advice: How to grow your email newsletter list
Sending your company’s latest listings out once a week with no other content is simply not going to cut it. Most of the people on your database are probably not looking for a home right now, so you need to add more info to make sure there is something for everyone.
Agent Advice: Don’t fear UNSUBSCRIBES
Letting unsubscribes stop you from emailing your database is like letting one negative reaction at an open home stop you from running open homes forever.
Agent Advice: A simpler way to think about marketing yourself
In case you are new to Agent Monday, be sure to check out our most popularadvice guides: * 9 ways to turn your last sale into more listing opportunities [/agent-advice-how-to-leverage-your-last-sale-into-more-listing-opportunities/] * Listing refresh checklist [/listing-refresh-checklist/] - …
The best advice I ever received for a successful career in real estate
Real estate is a 24/7 gig. It’s hard to ‘leave it at the office’ when clientscan reach you at home via your mobile or email. It’s understandable that real estate creeps into our home life, especially as webecome more successful. Before you know it, you’re taking a call from a clientat the dinner…
Agent Advice: How to leverage your last sale into more listing opportunities
This week, we are focussed on leverage. In these current market conditions, listings are hard to come by. So you need tomake the most of every opportunity to grow your business. What does this look like in practice? It’s all about leveraging the work you arealready doing for maximum benefit. A…
How to sell 50+ houses a year with zero prospecting
In the aftermath of the Global Financial Crisis, I stumbled upon a marketing strategy which unlocked consistent commission income and a never-ending supply of listing opportunities. With zero cold-calling or knocking on doors.
Agent Advice: Listing Refresh Checklist / Ideas to generate more buyer enquiry
If you are unsatisfied with the amount of enquiry you are getting on one of your properties, use this checklist to come up with ideas to get things moving.
Agent Advice: How to know when it’s time to hire a Personal Assistant (plus skills to look for)
If you can hire someone to do a job you are doing, for far less than your own value per hour, then it makes financial sense to hire someone to do that job.
How to write compelling property adverts
Keep the following tips in mind if you want to write more compelling adverts...
Tool Suggestion: Are you using Grammarly?
This free online tool will improve the quality of your writing and save you from most basic typos.
Prospecting Accountability Challenge...
A special shout-out to Ben Cartwright from Ray White Wellington[https://bencartwright.raywhite.co.nz/] for this idea! Here’s the challenge: Call 30 buyers this week who visited open homes more than 1 month ago.These buyers often get forgotten but there is massive opportunity here. You canbe the…
12 Ways to use Agent Monday Articles to Grow Your Business
Use these content marketing strategies to position yourself as THE go-to real estate expert in your local market.
How to make your email newsletter stand out
You can only call so many people in a day. Email newsletters let you keep in touch with thousands of people, while you work closely with your clients who are making moves right now.
How to run a five star open home
This article is part of our ‘agent advice’ series. Every week we provide tips and strategies to help you grow your business.
How to set appointments like a pro
You can take back control of your day. This simple script will improve your time management and allow you to focus on dollar-productive acitivity.
Tips to make your email newsletter stand out
First up, we should answer the question: Q. Why send an email newsletter? If you’ve subscribed to Agent Monday, you probably understand the value ofkeeping in touch with your audience. But just in case you need some reminding,email newsletters are: * Free to send (or at least very cost-effect…
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